{"id":106312,"date":"2026-08-21T09:17:52","date_gmt":"2026-08-21T13:17:52","guid":{"rendered":"https:\/\/cci.utk.edu\/adpr\/?page_id=106312"},"modified":"2026-08-21T09:17:54","modified_gmt":"2026-08-21T13:17:54","slug":"kyeongwon-kwon","status":"publish","type":"page","link":"https:\/\/cci.utk.edu\/adpr\/kyeongwon-kwon\/","title":{"rendered":"Kyeongwon Kwon"},"content":{"rendered":"\n
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Kyeongwon Kwon<\/h1>\n\n\n\n

Assistant Professor<\/p>\n<\/div>\n\n\n\n

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Contact Information<\/strong><\/p>\n<\/div>\n\n\n\n

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kkwon3@utk.edu<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Kyeongwon Kwon is an assistant professor in the Tombras School of Advertising and Public Relations. Her research examines how brands can adopt more effective pro-environmental and socially responsible advertising strategies, and her teaching aims to give students the practical insight they need to enter the advertising and marketing communication industries. Her research work has been published in peer-reviewed journals including the International Journal of Advertising, the Journal of Current Issues and Research in Advertising, and the Journal of Media Psychology, and others. Outside of work, she is a coffee lover. She hand-brews at home and has begun the happy task of finding Knoxville’s best local coffee shops. To offset all that sitting, she plays tennis and is working on becoming a runner.<\/p>\n\n\n\n

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Education<\/strong><\/div><\/h2>
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  • PhD, Communication, Florida State University, 2024<\/li>\n\n\n\n
  • MS, Integrated Marketing Communication, Florida State University, 2020<\/li>\n\n\n\n
  • BA, \u00a0Communication Studies, University of Minnesota, Twin Cities, 2014<\/li>\n<\/ul>\n<\/div><\/section><\/div>\n\n\n\n

    Research Interests<\/strong><\/div><\/h2>
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    • Sustainability advertising<\/li>\n\n\n\n
    • Social marketing<\/li>\n\n\n\n
    • Media effects on health<\/li>\n\n\n\n
    • Prosocial consumer behavior<\/li>\n\n\n\n
    • Digital brand communication<\/li>\n<\/ul>\n<\/div><\/section><\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

      Kyeongwon Kwon Assistant Professor Contact Information kkwon3@utk.edu Kyeongwon Kwon is an assistant professor in the Tombras School of Advertising and Public Relations. Her research examines how brands can adopt more effective pro-environmental and socially responsible advertising strategies, and her teaching aims to give students the practical insight they need to enter the advertising and marketing […]<\/p>\n","protected":false},"author":284,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"no-title","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-106312","page","type-page","status-publish","hentry"],"yoast_head":"\nKyeongwon Kwon - Tombras School of Advertising & Public Relations<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cci.utk.edu\/adpr\/kyeongwon-kwon\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kyeongwon Kwon - Tombras School of Advertising & Public Relations\" \/>\n<meta property=\"og:description\" content=\"Kyeongwon Kwon Assistant Professor Contact Information kkwon3@utk.edu Kyeongwon Kwon is an assistant professor in the Tombras School of Advertising and Public Relations. 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