{"id":106170,"date":"2026-05-06T15:13:15","date_gmt":"2026-05-06T19:13:15","guid":{"rendered":"https:\/\/cci.utk.edu\/adpr\/?page_id=106170"},"modified":"2026-05-06T15:25:08","modified_gmt":"2026-05-06T19:25:08","slug":"sieun-ha","status":"publish","type":"page","link":"https:\/\/cci.utk.edu\/adpr\/about\/directory\/sieun-ha\/","title":{"rendered":"Sieun Ha"},"content":{"rendered":"\n
\n
\n

Assistant Professor
sieun.ha@utk.edu<\/a><\/p>\n\n\n\n

Sieun Ha is a former-advertiser-turned-scholar. She spent six years as an account planner at the largest ad agency in South Korea and led consumer and market research projects in global markets. <\/p>\n\n\n\n

Her research is inspired by her past professional experience. As a researcher who has been trained in both commercial and academic settings, she is interested in information processing, message competitiveness (ad clutter), and policy frameworks in the context of digital media using both qualitative and quantitative research methods.<\/p>\n\n\n\n

Education<\/h2>\n\n\n\n
    \n
  • PhD, Advertising, University of T exas at Austin, 2025<\/li>\n\n\n\n
  • MA, Communication & Media, Ewha Womans University, 2021<\/li>\n\n\n\n
  • BS, Journalism, Political Science, Ewha Womans University 2013<\/li>\n<\/ul>\n\n\n\n

    Research Interests<\/h2>\n\n\n\n
      \n
    • Information processing<\/li>\n\n\n\n
    • Message competition<\/li>\n\n\n\n
    • Digital advertising<\/li>\n\n\n\n
    • Advertising policy<\/li>\n<\/ul>\n<\/div>\n\n\n\n
      \n
      \"\"<\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

      Assistant Professorsieun.ha@utk.edu Sieun Ha is a former-advertiser-turned-scholar. She spent six years as an account planner at the largest ad agency in South Korea and led consumer and market research projects in global markets. Her research is inspired by her past professional experience. As a researcher who has been trained in both commercial and academic settings, […]<\/p>\n","protected":false},"author":7,"featured_media":0,"parent":85822,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-106170","page","type-page","status-publish","hentry"],"yoast_head":"\nSieun Ha - Tombras School of Advertising & Public Relations<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cci.utk.edu\/adpr\/about\/directory\/sieun-ha\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sieun Ha - Tombras School of Advertising & Public Relations\" \/>\n<meta property=\"og:description\" content=\"Assistant Professorsieun.ha@utk.edu Sieun Ha is a former-advertiser-turned-scholar. 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