1.0Tombras School of Advertising & Public Relationshttps://cci.utk.edu/adprCraig Cookhttps://cci.utk.edu/adpr/author/ccook10/rich600338<blockquote class="wp-embedded-content" data-secret="qkFZxllwb4"><a href="https://cci.utk.edu/adpr/2020/08/17/marketing-a-vol-hotel/">Marketing a Vol Hotel</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://cci.utk.edu/adpr/2020/08/17/marketing-a-vol-hotel/embed/#?secret=qkFZxllwb4" width="600" height="338" title="“Marketing a Vol Hotel” — Tombras School of Advertising & Public Relations" data-secret="qkFZxllwb4" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://cci.utk.edu/adpr/wp-includes/js/wp-embed.min.js </script> Ben Weprin (’01) has developed a national brand on building and repurposing hotel properties in college towns to appeal to alumni returning to their alma maters. His latest project has brought him back to his own alma mater, and he has given fellow Vols a chance to be a part of the project. Weprin opened […]https://cci.utk.edu/adpr/wp-content/uploads/sites/5/2020/08/Interior-Graduate-Knoxville-Hotel.jpg1170780