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CCI Presents at 2020 AEJMC Conference

Faculty and graduate students from the University of Tennessee College of Communication and Information (CCI) presented 10 peer-reviewed research papers at the Association for Education in Journalism and Mass Communication’s (AEJMC) annual conference, which was held virtually Aug. 6-9.

In addition, six CCI faculty served as panelists, moderators, and discussants during the conference. 

Faculty serving in AEJMC leadership roles include: Amber Roessner, associate professor in the School of Journalism and Electronic Media, who was elected to the Standing Committee on Research, and Joy Jenkins, JEM assistant professor, who is the incoming head of the Magazine Media Division. Moonhee Cho, associate professor in the School of Advertising and Public Relations, was selected as an AEJMC 2020-21 Institute for Diverse Leadership Fellow and will serve as a member of the AEJMC Research Committee. 

Others serving AEJMC divisions, interest groups, and commissions include: JEM professor Maria Fontenot, PF&R committee chair for the Electronic News Division; Roessner, teaching standards co-chair for the History Division; Jenkins, research committee co-chair for the Commission on the Status of Women; doctoral student Charli Kerns, newsletter co-editor for the Commission on the Status of Women; and doctoral student Darina Sarelska, Presidential Diversity & Inclusion Career Development Graduate Student Fellow. CCI Dean Mike Wirth is a member of the Executive Committee of the Association of Schools of Journalism and Mass Communication Executive Committee (ASJMC).


Advertising and Political Communication Divisions

• “Time, Space and Convergence in Advertising and Public Relations: Contemporary Analysis of Job Market Trends” by PhD student Andrew Brown, ADPR Professor Sally McMillan, PhD student Alexander Carter, and PhD student Nicholas Sarafolean

• “Best Practices in Online Course Development and Instruction: Targeting Advertising Students in a Post COVID-19 World” by PhD student Betsy DeSimone and ADPR Associate Professor Courtney Carpenter Childers


History Division

• “Our Forgotten Mother: Daisy Bates and Her School Integration Campaign” by JEM Associate Professor Amber Roessner and Monique Freemon (PhD ’20)


Mass Communication and Society Division

• “News Media and Twitter Users’ Framing of the Russian Linked Facebook Ads Issue” by JEM Director & Professor Catherine Luther and PhD student Xu Zhang

Public Relations Division:

• “CEO Activism & Employee Relations: Factors Affecting Employees’ Sense of Belonging in Workplace” by ADPR Associate Professor Moonhee Cho, ADPR Assistant Professor Sifan Xu, and Brandon Boatwright (PhD ’20) 


Public Relations and Communication Technology Divisions

• “Alexa, What Do You Know: An Investigation of Smart Speakers and Privacy Perceptions” by PhD student Nicholas Sarafolean and ADPR Associate Professor Courtney Carpenter Childers

• “The Target of Incivility: Examining the Uncivil Discourse on Social Media Platforms” by JEM Assistant Professor Mustafa Oz and Bahtiyar Nurumov (Suleyman Demiral University)

• “Effects of Narratives on Individuals’ Skepticism Toward Corporate Social Responsibility Efforts” by ADPR Assistant Professor Sifan Xu and PhD student Anna Kochigina


Sports Communication Interest Group

“Game Time or Not? Behavioral Predictors of Sports Brand Engagement on Social Media” by ADPR Assistant Professor Matthew Pittman and Brandon Boatwright (PhD ’20)

“Occupational and Job Sex Segregation in Sports Information: A 10-year Update” by PhD student Charli Kerns and JEM Associate Professor Erin Whiteside


Faculty and doctoral students who served as moderators, discussants, panelists and workshop leaders are: JEM Lecturer Maria Fontenot, JEM Professor Mark Harmon, JEM Assistant Professor Joy Jenkins, JEM Associate Professor Amber Roessner, JEM Associate Professor Erin Whiteside, and CCI Dean Mike Wirth.