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Build-A-Bear CEO & CCI Alum Sharon Price John Skypes into PR Class

John with PR ClassBuild-A-Bear CEO Sharon Price John (BS/AD ’86 and CCI Board of Visitors member), skyped into ADPR Associate Professor Courtney Childers’ Public Relations Research class on October 11, and amazed students with her keen insights and high-energy during her fast-paced presentation.

“Sharon is always on top of her game,” said Childers. “She exudes confidence, yet isn’t afraid to share her missteps. She shared details regarding Build-A-Bear’s ‘Pay Your Age’ promotion in July 2018 that could not be learned from press articles. The students were very inspired by her #VFL spirit.”

In the Public Relations Research course, students study the application of principles of scientific research to develop, monitor and evaluate public relations programs and campaigns as a part of their coursework. John’s storied career is filled with examples of success in overcoming challenges. The students expressed their gratitude for the information she shared with the class, and they were very grateful to her for giving them a realistic view of how the knowledge they are gaining in the classroom can be applied to their careers.

Sharon Price John is a Top 100 Graduate of the University of Tennessee and a 2016 UT Distinguished Alumni Award recipient. She also received CCI’s Hileman Distinguished Alumni Award in 2014.