Twenty-five UT advertising and public relations students traveled to Nashville in April to network with alumni and learn about various types of advertising and public relations opportunities.
Students were accompanied by Maureen Taylor, director of the School of Advertising and Public Relations, and Lauren Ziegler, school coordinator.
“UT’s School of Advertising and Public Relations has so many great alumni who are passionate about helping current students,” Taylor said. “These types of trips help build relationships among students and alumni.”
Students were introduced to the strong alumni network in Nashville. They met with a panel at the Country Music Association to learn about the work that goes into CMA Fest. The panel featured members of CMA’s marketing team, including CMA Senior Marketing Manager Mary Overend (BS/AD ’09).
Junior Abigail Cox, of Indianapolis, said the trip provided “the chance to make contacts in the agencies that I would like to work for after graduation, as well as a look into what working in an agency really looks like.”
At MP&F Public Relations, students met with senior partner Mark McNeely (BS/JEM ’70) and partner Alice Chapman (BS/PR ’94).
David Bohan (BS/BA ’70) met with students and gave them a tour of Bohan Advertising/Marketing, his full-service advertising agency with clients such as Pigeon Forge and O’Charley’s. Some of UT’s Nashville alumni gathered for a networking social at the Bohan agency.
On Friday, students toured DVL Seigenthaler, a communications agency in Nashville.
“It was really cool to learn about DVL Seigenthaler’s work with the Nashville Zoo, and we also got to hear from current interns about their postgrad internship program. You could tell they have a great company culture,” said Lauren Turner, a senior from Clarksville, Tennessee.
To end the trip, students met with Tennessee Titans social media manager Nate Bain (MS/SM ’14) who led the students on a tour of the Titans’ practice facility.
“Networking with UT alums and getting the chance to see how successful graduates of CCI are was a great experience,” said Lauren Hood, a senior from Chattanooga.
The School of Advertising and Public Relations in the College of Communication and Information also offered networking trips this year to New York, Atlanta, and Disney World.