Friday, March 31, 2017                                                                        

Inside CCI – Available online at http://www.cci.utk.edu/insideCCI.

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ADVERTISING & PUBLIC RELATIONS

The American Academy of Advertising annual conference was held in Boston, Massachusetts, March 23 – 26, 2017. The following papers were presented:

Professor Eric Haley and doctoral student Y. Lee (Washington St. U.), “Effects of value orientation on consumer responses to CSR advertising across generations.”

Professor Mariea Hoy and Nate Evans (PhD/C&I ’13)(U. of Georgia), “Sponsorship transparency as a moderator of negative effects of covert ad recognition.”

Associate Professor Robyn Blakeman and Director and Professor Maureen Taylor, “What creative teams want account services to know about the creative process: Voices from the agency.” 

The following participated in panel presentations/discussions:

Haley and Blakeman, “Teaching advertising design in the traditional university setting: Goals, obstacles and opportunities.”  Also participating in this panel was Kim Sheehan (PhD/C&I ’98) (U. of Oregon)

Haley , “Heaven sent or the devil’s candy? An examination of Amazon’s mechanical Turk for advertising research” (a panel organized by Sheehan), and as editor of Journal of Current Issues and Research in Advertising in a special pre-conference session for doctoral students, “Meet the editors unplugged.” 

Professor Ronald Taylor, “Using advertising theory and practice to improve healthcare delivery and quality of life” (a panel organized by Joyce Wolburg (MS/C&I ’92; PhD/C&I ’95)(Marquette).

Maureen Taylor, “Big plans and small tweaks: Planning, executing and sustaining academic assessment of curricula in advertising.” 

Hoy received “Best Reviewer Award” for 2016 from the Journal of Advertising. Wolburg received the “Best Article” for 2016 from Journal of Current Issues and Research in Advertising.  An article by Evans and Hoy is a finalist for “Best Paper 2016” in Journal of Advertising.

Blakeman and Professor Sally McMillian were session moderators at the conference.

JOURNALISM AND ELECTRONIC MEDIA

Howard Distinguished Endowed Professor of Media Management and Law and Beaman Professor of Communication and Information Stuart N. Brotman will speak and lead a discussion on how to navigate the boardroom from a cyber perspective at the Cyber & Information Security Consortium Executive Session, April 4, 2017 at ORNL, see https://www.cyberinfosec.org/spring-event/.  His latest Brookings article can be found at https://www.brookings.edu/blog/techtank/2017/03/31/upcoming-nafta-renegotiation-should-expand-telecommunications-freedom-of-choice/.

Professor Peter Gross’s latest Revista 22 article, “Long tradition of false news and shock turned their discovery” can be found at

http://revista22online.ro/70261499/lunga-tradiie-a-stirilor-false-si-socul-prefcut-al-descoperirii-acestora.html. 

Lecturer Chris Wohlwend’s New York Times story on zydeco music and culture in Louisiana is online under the “travel” heading. The print version will appear in this Sunday’s edition.

MARK YOUR CALENDAR

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Inside CCI is the newsletter for faculty, staff, and students of the College of Communication and Information.  To view the archives of the cci-facstaff or Join/Leave this list: http://listserv.utk.edu/archives/cci-facstaff.html