Eighteen students along with ADPR Professors Eric Haley and Courtney Childers traveled to New York City, January 16 – 21, for the Ad Club’s 24th annual NYC field trip. The students visited with professionals from some of the top advertising agencies in the world in various stages of their careers. The agencies visited were: Y&R, Ogilvy & Mather, Publicis, DDB and Hearts & Science.
Several of the agency executives with whom the students met were CCI alumni who had taken the same trip during their time as CCI students: Gustavo Quintero (BS/AD ’13), Olivia Rothermel (BS/AD ’16), Madison Duke (BS/AD ’16), Khai Nguyen (BS/AD ’00), Andrew Vollmer (BS/AD ’09), Tre Jordan (BS/AD ’13), Joey Hathaway (BS/AD ’15), Nick Schneider (BS/AD ’14), Sarah Gore (BS/AD ’08) and Erin Hauck (BS/AD ‘07).
While in New York, the students attended a CCI alumni reception at the famed New York Athletic Club with CCI Dean Mike Wirth and new CCI Development Director Mark Geller. CCI Board of Visitors member Hilda Murray and her brother, Kurt Schmissrauter, hosted the event. Pepsico Senior Vice President and UT Knoxville Board of Directors member Robert Lewis, III (BS/Engineering ‘81), UT NYC alumni chapter Vice President Jamie Lonie (BA/CS ’06) and a large number of New York area CCI alumni attended the event to provide advice and interact with the students.
A major benefit of the trip is that students gain a clearer vision of their career goals by getting into the boardrooms of major advertising agencies and interacting with industry professionals.
“It’s not unusual for students to come back energized to complete their education and be more focused on their studies,” said Childers. “The field trip helps them see how their classroom studies apply to their future careers. Students from this year’s group came back particularly aware of the fact that relationships are important in the advertising industry.”
The students’ experience in New York was again supported by contributions made to a Vol Starter campaign. Thanks to everyone who contributed!