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Faculty News: Andsager, Brotman, R.Taylor, White, Prentiss

Faculty News September 2016JEM Professor Julie Andsager is the new chair of the Association for Education in Journalism and Mass Communication (AEJMC) Publications Committee and a member of the AEJMC Board of Directors.

JEM Howard Distinguished Endowed Professor of Media Management and Law and Beaman Professor Stuart N. Brotman and ADPR Professor Ron Taylor received Southeastern Conference (SEC) travel grants. Brotman will be traveling to Texas A&M University to discuss various areas of mutual interest including broadband development, international communications and political communication. He will also present a distinguished Marquee Lecture on global freedom of expression as part of the Aggie Agora series supported by Texas A&M’s College of Liberal Arts. Taylor will be traveling to the College of Medicine at the University of Florida to meet with faculty and staff in the Department of Family and Community Medicine to discuss using advertising theory to develop messages encouraging physicians, nurses and staff to follow CDC guidelines regarding hand hygiene. More than 75,000 patients die each year from infections acquired while in a hospital or other healthcare facility.  In addition, Taylor will meet with doctoral students in the College of Journalism and Mass Communication to talk about approaches to message strategy research.

Through the program, the SEC provides financial assistance for faculty members to travel to other SEC universities to exchange ideas, develop grant proposals, conduct research and deliver lectures or performances.

ADPR Professor Candace White and her PR 470 Public Relations Campaigns class are working with the Smart Communities Initiative (SCI) program in partnership with Lenoir City, Tennessee this fall. The program is a multi-faceted program led by the UT Office of Service-Learning. This is the third year for SCI, a program that pairs faculty and students with Tennessee cities, counties, special districts and other governmental organizations to engage in real-world problem solving aimed at improving the region’s economy, environment and social fabric. SCI is a key component of Experience Learning, the university’s Quality Enhancement Plan (QEP) that emphasizes experiential learning. Students studying architecture, tourism marketing, or consumer/retail science are also participating in various aspects of the project in addition to White’s public relations students. White’s students will be creating a strategic communications campaign for the revitalization of downtown Lenoir City. “They will develop research-based strategies by first determining what would bring different segments of the Lenoir City population to the downtown area,” White said. “The goal is to develop a cohesive brand and taglines to build interest and excitement and to plan media strategies to reach people to help make the idea of downtown revitalization a reality for Lenoir City.” For more details about the program, visit http://tntoday.utk.edu/2016/10/04/smart-communities-initiative-working-projects-downtown-lenoir-city/.

Communication Studies Senior Lecturer Suzy Prentiss received a Teaching for Impact (TFI) grant from the Tennessee Teaching and Learning Center (TennTLC) as part of UT’s Quality Enhancement Plan for Experience Learning. The grant will allow her to redesign instruction and assessment for one of her courses to provide better transparency and improved student learning.