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UT Social Media Week Features Notable SM Experts and Alums

Paul Finebaum Keynote for Social Media WeekThe College of Communication and Information (CCI) at the University of Tennessee, Knoxville, hosted Social Media Week, March 31-April 3, in the Communications Building on campus.
The four-day event featured presentations, panel discussions, and open forums with social media experts from BuzzFeed, ESPN, Scripps Networks Interactive, Viggle, Sports Illustrated, AC Entertainment and the U.S. Coast Guard. Paul Finebaum, radio and television host for ESPN and 1978 UT political science graduate, gave the keynote address titled “Social Media’s Influence on the ‘Impartial’ Voice of the SEC.” Finebaum delivered a keynote that was often humrous and sometimes emotional bringing the audience to a standing ovation at its conclusion.
Finebaum, considered the leading sports authority in the South, joined ESPN in 2013. He does a regional radio show from Charlotte, North Carolina, and appears on a variety of other ESPN shows and outlets, including SportsCenter, College Football Live, College GameDay, and in ESPN The Magazine. In August 2014, when ESPN’s SEC Network launches, a television simulcast of Finebaum’s radio show will anchor the network’s afternoon lineup. Finebaum’s new book, “My Conference is Better Than Your Conference,” will be published in August 2014.
“As social media have an ever greater impact on how we communicate, market, and interrelate, the opportunity to listen to and interact with top social media experts provided attendees with a remarkable learning opportunity,” said CCI Dean Mike Wirth. “This event is just one example of the great work our college is doing to develop and deliver an innovative curriculum to address the ever-changing environment within which our graduates will be working.”
Sponsors for the event include Coca-Cola, WATE-TV and Calhoun’s.
Topics ranged from using social media in the political arena to understanding social media bullying to engaging college students with social media. For more information on UT Social Media Week, including the full schedule of events and speakers, visit Each session was live streamed and followed on Facebook, Twitter (@utsmw) and Instagram (@utsocialmediaweek).
The archived videos of each session will be posted at