The following Five Tips for using social media more effectively were offered by social media experts during UT Social Media Week 2013. 2014 Social Media Week will be March 31 through April 3 http://www.cci.utk.edu/social-media-week. The sessions will be available on Ustream live and as archived videos after the event http://www.ustream.tv/channel/utsmw.
1) “After composing a Tweet, but before you hit send, ask yourself: ‘Would I be comfortable saying this in front of my parents, my grandmother, my pastor?’ If the answer is no, discard it.” (Tom Satkowiak (BS/JEM ‘05), associate media relations director for the UT Men’s Basketball Team; see also @TomSatkowiak’s 50 Twitter Tips for Student-Athletes)
2) “We applied change management techniques to help our clients develop the traits of social business which means communications have to happen at the edge of the organization. To accomplish this, front line employees have to be trained to communicate effectively and to understand the implications of their communications.” (Matt Ridings, SideraWorks)
3) “Our view at Erwin Penland is to invest and diversify. The different types of social media offer more opportunities to be creative. It is important to create great content that fits the social media. Grabbing content from your Facebook post and throwing it on Pinterest simply doesn’t work and the results will prove it.” (Erwin Penland Panelists, UTSMW 2013)
4) “Measure shares, retweets, and reposts, not just followers to get a more accurate picture of your social marketing effectiveness.” (Andy Havens, OCLC and Columbus College of Art and Design)
5) “Our goal has been to carefully analyze trends and usage so that we organize our messages to reach the largest audience possible while retaining engagement. We use several common tools like Google Analytics and we look at sports fan tracking sites. We have to understand how the other teams are structured to measure ourselves accurately against those other teams. Know how your measurement tool is tracking to avoid making costly assumptions about your trends.” (Jason Yellin, UT assistant athletics director for media relations)