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Student News: Burdick, Kline, Scarecrow Foundation PR Project

Cierra BurdickCommunication Studies junior and Lady Vols Basketball forward Cierra Burdick has been named to the SEC Women’s Basketball Community Service Team.  Burdick is one of 14 SEC players to be recognized for her work off the court. 

UT Story:

SEC story:

 Hannah KlineThe UT Office of Alumni Affairs and Development is featuring Hannah Kline, a senior majoring in advertising.  Kline’s story illustrates the importance of giving back to the College of Communication and Information and the direct impact donor gifts have on many students.  Kline’s story can be viewed at


Scarecrow Foundation

The PR 470 public relations campaign management class of Lisa Fall, associate professor in the School of Advertising and Public Relations, has been selected to design the Scarecrow Foundation’s inaugural campaign.  The students are taxed with: creating a full-scale fundraising campaign; conducting primary research; identifying key publics; developing specific goals, objectives, strategies and communication tactics; and suggesting techniques for evaluating the success of the campaign. 

“The students are so excited to be creating a campaign for such a worthwhile organization,” said Fall. “In addition to being able to actually apply what they’ve learned in our program, they are giving back to the community, which is very empowering for our students.” The Scarecrow Foundation is a non-profit group dedicated to help end hunger in America.  It has supported local groups such as The Love Kitchen, Second Harvest Food Bank, Manna House and several other hunger agencies and pantries.  The PR 470 teams will present their campaigns on April 17 from 4 to 6 pm in CCI’s Patrick Auditorium. The presentations are open to anyone who would like to attend.