The top communicator for the National Football League (NFL) was the featured speaker at the CCI School of Advertising and Public Relations’ PR Day, October 19 at the UT Conference Center.
Paul Hicks, the NFL’s executive vice president of communications, delivered the Ackermann PR Keynote Lecture at the event, which attracted almost 200 attendees. Hicks was hired to manage the football league’s communications in 2010, and previously spent eight years as a regional CEO of the Ogilvy public relations firm.
Hicks shared his “10 Rules for Success”. They are:
1. There is no substitute for hard work.
2. Read everything. This means newspapers, books, magazines and more so you are more informed about the world.
3. Follow the money. Know how the revenues and expenses roughly look in your organization.
4. Embrace adversity. It happens. Bad boss, bad luck, bad economy, bad situation.
5. Be smart enough to know how to win and dumb enough to think it’s important.
6. Find a mentor(s).
7. Develop broad knowledge with deep specialty expertise.
8. Telling the truth is a winning strategy. Clients crave the truth.
9. Think like an owner, not like a worker.
10. Read Rule #1 again.
PR Day is a biennial event that, for more than 30 years, has provided public relations professionals and students with the opportunity to develop their skills and connect with colleagues in Knoxville and the Southeast.
The event was hosted by the School of Advertising and Public Relations, CCI, the Public Relations Society of America (PRSA) -Volunteer Chapter and the Public Relations Student Society of America (PRSSA) -Sammie Lynn Puett Chapter.
The theme of this year’s conference was “21st Century Public Relations: PRogression Among our Profession.”
Panelists for the two morning sessions, which focused on “Branding the Corporate Image” and “Entertainment and Engagement,” included: Cindy Dupree with the Tennessee Department of Tourist Development; Christopher Harvin with Sanitas International; Mark McNeely of McNeely Pigott & Fox Public Relations; Greg Stroud with HGTV; Hunter Baddour and Jared Karnes with Allegiant Athletic Agency; Jimmy Buckner of the Scarecrow Foundation; Matt Hendrickson of AC Entertainment; and Hubert Smith, WUTK radio talk show host.
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The event sponsors were Ackermann PR (Title Sponsor); The Scarecrow Foundation (Platinum Sponsor); the Integrated Marketing Communications Master’s Program at West Virginia University (Gold Sponsor); East Tennessee Children’s Hospital, Mary Beth West Consulting and the UT Risk, Health & Crisis Communication Research Unit (Silver Sponsors); and Akins Crisp Public Strategies and McGhee Tyson Airport (Bronze Sponsors).
The chair of the PR Day Planning Committee was Lisa Fall. Members of the Planning Committee included: Roxanne Hovland, Jennifer Faddis, Ellen Liston, Rachael Daughtrey, Becky Huckaby and Fritz Polite.