Public relations professionals and students from across the region gathered in the UT University Center on November 12, to participate in PR Day 2010. More than 160 professionals and students attended the bi-annual event, which was sponsored by the PRSA Volunteer Chapter, UTK’s PRSSA Sammie Lynn Puett Chapter and CCI’s School of Advertising and Public Relations. The event raised more than $5,000 for the School’s Public Relations Enrichment Fund.
“We are lucky to have had the opportunity to host PR Day on campus again and are thankful for the continuing support from the professional community,” said Taylor Griffin, CCI senior in public relations and PRSSA president. “We gained valuable insights from the guest speakers and benefitted greatly from the networking opportunities the day provided.”
The day’s events focused on challenges and opportunities in social media, political, health and crisis communication. Session leaders included Gary McCormick, with HGTV and PRSA National President; Ed Patterson, Edelman Communications; Wendell Potter, Center for Media and Democracy; and Amy Schwinge, Mary Beth West Consulting. Merrie Spaeth, president of Spaeth Communications in Dallas, Texas, served as the keynote speaker.
“The interaction created by professionals sharing ideas with our students and other professionals in this environment promotes good public relations practice,” according to Beth Avery, assistant professor of public relations and co-chair for PR Day 2010. “It also gives students a chance to gain a better understanding of real-world communication issues as discussed by the professionals and presenters.”
The next PR Day is scheduled for fall of 2012.
Photos can be found here.