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Land establishes scholarship and supports ambassadors program

“To whom much is given, much is expected.” This ideal was taught to Stephen Land at a young age by his parents. As a result, he and his wife Nancy generously share what they have been given in order to make their community better tomorrow than it is today.

Land, a 1976 graduate of the School of Journalism and Electronic Media and a member of the College of Communication and Information (CCI) Board of Visitors, is CEO of Jupiter Entertainment, a very successful television production company based in Knoxville, Tenn. He is also on the Board of Trustees and the Executive Committee of the Knoxville Museum of Art.


Land’s most recent philanthropic support of the College of Communication and Information, comes in the form of a bequest to establish the Land Family Communications Endowed Scholarship and to fund the Land CCI Ambassadors Program. Asked why he chose to support these programs, Land answered, “Dean Wirth and his staff convinced me that they know what’s most needed in the college. The needs are so broad and so vast; I like to stay out of their way and let them do what they do.” He continued, “The department and college gave so much to me during my student years; I feel it is important to provide the resources to attract new students in today’s ever changing and highly competitive world.”

The Land Family Communications Endowed Scholarship will be fully funded through the Lands’ estate. The scholarships will be given to students pursuing a major in the College of Communication & Information and who have financial need.

The Land CCI Ambassador’s Program is a new venture. It will be managed by CCI’s Center for Undergraduate Studies and Advising, and is made up of four competitively selected undergraduate students who will serve annual terms as advocates and ambassadors for the college. The purpose of the program is to assist CCI with student recruitment, alumni relations, community outreach, student retention and college events, and to help the college tell its story to a variety of important constituencies.

“It sounds wonderful to me and we’re thrilled to be a part of it,” said Land.

“We are incredibly grateful to Stephen and Nancy Land for their investment in the College of Communication and Information,” said Mike Wirth, dean of CCI. “The immediate investment in the Land Ambassadors Program fills a big need by allowing us to have some of our best students serve as ambassadors for the college, while the Land Family Scholarship will help make the college more affordable for future generations of CCI majors.”

These gifts are part of the Campaign for Tennessee, a $1 billion fundraising effort. The College of Communication and Information’s goal for the campaign, which began in 2005 and runs through 2011, is $10 million. The college has raised 75% of its campaign goal, to date.