Advertising major Krista Bowman received a great opportunity last spring when she was awarded an Allen Rosenshine Internship at BBDO in Atlanta. The internship gave Bowman the opportunity to gain invaluable real world experience while working with BBDO’s AT&T account team to carry out a variety of tasks throughout the summer.
“I was made to feel important and completely part of the team,” said Bowman. “With 15 interns on board, it was a very educational and enjoyable experience. They put our pictures on a wall so everyone could get to know us and made sure we were included in the regular office activities.”
One of those “office activities” was a special event in which BBDO employee groups formed “nations” and participated in an office olympics. When BBDO Atlanta President, CEO and UT alumnus Gill Duff (BS/Adv ‘83) was informed that Bowman came from UT, he selected her for his “Rocky Top” nation team.
Beyond the office fun, Bowman said her co-workers cared about her progress and took special interest in making sure she had everything she needed to do her job. “Krista Bowman was a rockstar intern,” said BBDO Account Executive Kendra Hornby. “She was an extremely driven, fast learner who clicked with every member of the team, regardless of their title or personality. Given how solid she was as an intern, I can only imagine the strong career path that lies ahead for her.”
After her summer experience, Bowman feels even more prepared to return to complete her education and embark on a successful professional career after she graduates in December. During fall semester, she is interning with AC Entertainment, the Knoxville entertainment production and marketing company that produces the Bonnaroo Music and Arts Festival and manages venues such as the Tennessee Theatre and the Bijou Theatre.
Although the Rosenshine Internship at BBDO was a once in a life time opportunity, Bowman struggled to make the financial arrangements required to temporarily move to Atlanta for ten weeks. In fact, during the latter part of the internship, Bowman lived with a relative in Dalton, Ga. and made the three hour round trip to commute to Atlanta on a daily basis.
“Establishing endowments and funds to provide financial support for internships, especially during the summer, is a great way to help students obtain professional experience,” said CCI Dean Mike Wirth. “Giving back in this way can have a remarkable impact on the future career opportunities of our students.”
The Allen Rosenshine Minority Education & Training Fund (METFund) internships are awarded to advertising students who represent minorities, women and those protected under the Americans with Disabilities Act. The students must provide at least two references and an essay on why they want to be involved with advertising. Allen Rosenshine is the CEO Emeritus of BBDO and a legendary pioneer in the advertising business. He began these internships in 2000 because of his firm commitment to expanding the role of underrepresented populations in advertising.