With more than 500 colleges and universities along with some high schools and international audiences adopting “Writing for the Mass Media” over the last 27 years, Edward J. Meeman Distinguished Professor Jim Stovall (PhD/’78; BS/JEM ’70) has had a huge impact on the media writing field. The recently released eighth edition of the book, which is published by Pearson/Allyn and Bacon, begins with the basics and advances through the unique writing requirements for print, web, advertising and beyond. Even media law is introduced.
“For this book to be in its eighth edition speaks volumes about the quality and usability of the information conveyed and of Jim Stovall’s ability to adapt and develop writing tools to help students and professors keep up with the ever changing journalistic landscape resulting from digital communications, convergence and the web,” said CCI Dean Mike Wirth. “We are very fortunate to have the author of the most widely adopted media writing textbook of our time serve as the lead instructor for our beginning journalistic media writing course.”
The first outline of the book was written in a car while Stovall and his family were driving from Alabama to Tennessee one Christmas to visit his wife’s parents in Blount County. Stovall’s son, who was about three years old and riding in a car seat, is now 30. He was required to use the book for his college course. However, given his close association with the author, there is a good probability he did not have to purchase the book. In addition, one of the publisher’s editors used the book while she was in college. The evidence is clear; “Writing for the Mass Media” is a “best seller” that has stood the test of time.