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Celebrating a Campaign and Embarking on a Journey

Campaign Pie Chart

It is with great pleasure that the College of Communication & Information (CCI) looks back at the recent Campaign for Tennessee while also looking forward at “what’s next.”  The University of Tennessee and CCI successfully met their respective campaign goals, completing UT’s largest and most comprehensive development campaign since its founding in 1794.  By raising over $1.3 billion, UT joins the ranks of only 28 other public universities throughout the country who have successfully completed a campaign of at least $1 billion.  Additionally, CCI ended its campaign at $11.1 million –surpassing its goal of $10 million.

”We are very thankful and happy that we surpassed our campaign goal,” said CCI Dean Mike Wirth. “However, as we celebrate what has been achieved, we realize there is much more to be accomplished.”

 The University of Tennessee aspires to be a Top 25 public research university, and the College of Communication and Information plans to do everything it can to help make this happen.

“With the continued help and generosity of our alumni and friends, we will increase the quality of everything we do and raise the resources required to help us  become one of the top colleges of communication & information in the world,” said Wirth.  A complete breakdown of CCI’s campaign by purpose is provided by clicking on the pie chart above.  Sixty-four percent of the donations received were deferred gifts consisting almost entirely of documented estate gifts that will eventually triple CCI’s current endowment of $4.5 million.

A few key projects that are a direct result of the Campaign for Tennessee include the Scripps Convergence Lab, the CCI Auditorium, the Land Ambassador Program, the Peyton Manning Communication Enrichment Endowment, Social Media Week, an endowed Faculty Chair position from Dr. and Mrs. Larry Patrick, the Ed Ingle Communications Endowment Professorship, the Bohan Advertising Endowment, the Cathy G. Ackermann PR Enrichment Endowment, the CCI BOV Faculty Support Endowment, and the Carol Poston Advertising Enrichment Endowment.

Moving forward, our immediate focus is on the University’s Journey to the Top 25 initiative and the role that CCI will play in reaching this ambitious goal.  Improving the resource base to support faculty, students, capital projects, and research is our top priority.  Additionally, the University and College are working to improve both the University’s alumni participation rate, and its brand equity.  Each and every UT alumni, donor, friend, faculty member, staff member, and student has a role to play in our plan. For more information on how you can help, please email Mark Geller, CCI Director of Development at or call him at 865.974.3211.  Additionally, please e-mail with your thoughts on the University’s Journey to the Top 25.  Go Vols!