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CCI in the Big Apple

Big AppleCCI’s January 2012 NYC field trips provided 49 CCI students with an eye-opening, career-impacting experience.  Two groups, one from the School of Advertising and Public Relations (AdvPR) and one from the School of Journalism and Electronic Media (JEM), met and talked with industry professionals, and returned to Knoxville with invaluable knowledge, insights and contacts that will help them pursue media-related careers after graduation.  

From January 16-21, Ad Club students met with executives and managers from ESPN Marketing, Young & Rubicam, JWT, Publicis, Final Cut USA, and MediaEdge:cia. Students were able to meet UT graduates from many of these firms in both formal and informal settings to get first-hand views of the industry.  School of Advertising and Public Relations professors Eric Haley and Courtney Childers, led this year’s trip.  The NYC field trip began 19 years ago and continues to be an inspirational educational experience for advertising students.  Please go to the new AdvPR Facebook page at “UT CCI School of Advertising & PR” to keep up with all the latest news.  

Similarly, 30 JEM students, with particular focus on the television and publishing industries, visited NYC from January 15-20. Professor Sam Swan led the video group, which visited with executives from Fox News, Good Morning America, International Radio and Television Society, Anderson Cooper Talk Show, Lotus Entravision, MTVU, NY1, CBS, CNN and NBC. Professor Elizabeth Hendrickson led the magazine group, which met with editors from Entertainment Weekly, Sports Illustrated, New York Times, Men’s Journal, W, Health, Shape, Esquire, Country Living, Food Network Magazine, and Real Simple. In addition, the combined group toured NBC, Bloomberg Cable Channel, and Food Network, and attended the Broadway play “Memphis.” Select students were also audience members during tapings of Live with Kelly, Late Night with David Letterman, Jimmy Fallon Show and the Daily Show.   Check out Robin Roberts singing Rocky Top in the student produced video on the JEM home page (http://www.cci.utk.edu/jem).

CCI student field trip attendees gained a number of major benefits from their trip including:

  • An understanding of the possibilities and benefits of a career in their chosen field based in NYC.
  • A personal connection with networking contacts at key organizations.
  • A clear vision of the world of opportunities available to them after graduation.
  • Focused, realistic expectations for the start of their careers.

About half the members of each group had never been to New York City, and those who made the trip in the past had done so as tourists.  Many of the advertising students were surprised to learn a project such as development of a Super Bowl commercial can easily take 10 months to produce.  Media students gained a genuine understanding of the difficulties in leading a balanced life in the fast-paced NYC arena. 

Each group had the opportunity to meet with UT CCI graduates living and working in New York.  They heard about the excitement and challenges of living in NYC  and developed contacts which will help continue to build a strong UT CCI Alumni network.  UT Alumni working in the New York area interested in hosting CCI students during a future NYC field trip should contact Sam Swan (JEM) (samswan@utk.edu) or Eric Haley (AdvPR) (haley@utk.edu).