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March 11, 2011

Friday, March 11, 2011

Inside CCI – The newsletter for College of Communication and Information faculty, staff, and students.
Available online at
http://www.cci.utk.edu/insideCCI.

 

[Please Note: Inside CCI will not be published next week due to Spring Break].

 

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ADVERTISING AND PUBLIC RELATIONS

 

Palenchar and Freberg assist FoodShield Project

Michael J. Palenchar, associate professor, and Karen Freberg, doctoral candidate, are spending two days following spring break at FoodShield, a U. S. Department of Agriculture and National Center for Food Protection and Defense food safety and defense project at the University of Minnesota. They will be assisting the FoodShield project with implementation of social media tools for food product recalls and for marketing its services.

 

Faculty and doctoral students have papers accepted to 2011 AAA’s Conference

Six papers written by advertising faculty and doctoral student have been accepted for presentation at the 2011 American Academy of Advertising (AAA) Conference in Mesa, Arizona, April 7-10, 2011.

 

“Gender Differences in Processing Anti-Binge Drinking Public Service Advertising: Drinking Beliefs, Fear and Message Quality,” Ho-Young (Anthony) Ahn, doctoral candidate; Lei Wu, doctoral candidate; and Hye-Jin Paek (Michigan State University).

 

“Shading in the Gray: Profiling Media Use Patterns of Posters, Lurkers and Networkers,” Margie Morrison, professor; Hyuk Jun Cheong, doctoral student; and Sally McMillan, professor.

 

“A New Look at Associative Learning in Advertising: Testing the Ability of Ad Messages to Change Brands,” Yulia Lutchyn, assistant professor; and Ron Faber (University of Minnesota).

 

“Got Game? An Investigation of Parents’ Understanding of and Attitudes toward Advergaming,” Nathaniel Evans, doctoral student; and Mariea Hoy, professor.

 

“Exploration of Values Advocacy Advertising’s Characteristic,” Yoon-Joo Lee (PhD ’08), assistant professor, University of Southern Indiana; Guiohk Lee (Sejong University); Myong-Il Choi (NamSeoul University); and Eric Haley, professor.

 

“The Lived Meanings of Product Placements in Social Network Sites (SNSs): A Story of Happy Network,” Huan Chen, (Ph.D. ’11) and Eric Haley, professor.

 

Faculty and doctoral students have working papers accepted to Marketing and Public Policy Conference Poster Session

Three working papers written by School of Advertising and Public Relations faculty and doctoral students have been accepted for a poster session at the upcoming Marketing and Public Policy Conference.

Doctoral student Nathaniel Evans and Professor Mariea Hoy, “A Parental Gender Perspective on Advergame Regulation: Moms Matter.”

Professor Mariea Hoy and Assistant Professor Jin Seong Park, “Pharma Online: An Examination of FDA Administrative Letters Involving Violative Internet Promotions”  

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JOURNALISM AND ELECTRONIC MEDIA

 

Hendrickson’s paper accepted by International Symposium on Online Journalism

Assistant Professor Elizabeth Hendrickson’s co-authored paper (with Carrie Brown, University of Memphis and Jeremy Littau, Lehigh University), “New Opportunities For Diversity: Twitter, Journalists and Traditionally Underserved Communities,” was accepted for the 12th International Symposium on Online Journalism, University of Texas at Austin, April 1-2, 2011. 

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MARK YOUR CALENDAR

CCI Board of Visitors Meeting – Friday, April 1, 9:00 a.m. – 11:00 p.m., Scripps Convergence Lab

CCI Auditorium Dedication and Campaign Celebration, Friday, April 1, 11:30 a.m. (followed by lunch)

CCI Faculty/Staff Meeting – Friday, April 15, 9:00-11:00 a.m., Com 321.

 

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Inside CCI is the newsletter for faculty, staff and students of the College of Communication and Information.