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January 15, 2010

Inside CCI

The newsletter for College of Communication and Information faculty, staff, and students.

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COLLEGE NEWS

College students, faculty and staff travel to NYC
Next week, Eric Haley, Sam Swan, Courtney Carpenter Childress and Georgiana Vines will be accompanying students from Adv/PR and JEM on a New York city tour. Students will have the opportunity to meet area alumni, tour agencies, studios and magazine offices and make connections for internships and future jobs. On Tuesday evening, Dean Wirth and the college will be hosting a reception at Young & Rubicam for the students and area CCI alumni.

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ADVERTISING AND PUBLIC RELATIONS

Research accepted for presentation at AMA Marketing & Public Policy Conf.
Two papers co-authored by Assistant Professor Courtney Childers have been accepted for presentation at the 2010 AMA Marketing & Public Policy Conference in Denver, Colorado. “”Target”ing College Students with CSR Policies and Initiatives: Do Gender and Awareness Matter?,” will be presented with co-author and doctoral candidate Huan Chen. The second, co-authored with Professor Mariea Hoy, is titled “An Investigation into Food Attitudes and Behaviors among Adults in Households with 6-11 Year Old Children.”

Avery published in journal
Assistant Professor Beth Avery’s article, “Monitoring Public Opinion in Cyberspace: How Corporate Public Relations Is Facing the Challenge,” was recently published in Public Relations Journal

Faculty candidate to give research presentation
Faculty and students are invited to a research presentation by faculty candidate Lu Zheng, a doctoral student at the University of Alabama. Ms. Zheng will present “The Impact of Narrative Focus, Vividness of Product Depiction, Mental Imagery Ability and Need for Cognition on Transportation in Narrative Advertising” on Wednesday, January 27, at 10 a.m., in Com 420.

Eight refereed papers accepted for presentation at advertising conference
Advertising faculty members and doctoral students will present eight refereed papers at the American Academy of Advertising Conference to be held in Minneapolis, March 18-21.

Professors Margaret Morrison and Sally McMillan will present their paper “Oh, User, Who Art Thou:  An Examination of Behaviors and Characteristics of Consumers in the Context of User Generated Content,” and Professors Eric Haley and Sally McMillan will present “The Reach of Advertising Scholarship:  How Advertising Researchers Contribute to Knowledge Generation in Multiple Fields.”

Doctoral student Jae Hee Park and Professor McMillan will present their paper “A Typology of Online Brand Communities: An Examination of Korean Online Automobile Brand Communities.”

Doctoral students Taejun Lee and Taewoo Kim with Professor Ron Taylor will present “Advertising Strategies of Financial Services Organizations during the Financial Crisis of 2006-2008.”

Doctoral student Huan Chen will present her paper “Advertising and Generational Identity: A Theoretical Model.”

Doctoral student Hoyoung Ahn will present two papers with members of the University of Georgia faculty:  “Implicit Health Information in Cigarette Advertisements for Youth- and Adult-Oriented Brands between the Pre- and Post-Master Settlement Agreement Eras” and “The Impact of Message Source on the Salience of Social and Health-Related Advertising Claims in Anti-Binge Drinking PSAs.”

Doctoral student Jae Hee Park will present one paper with authors from doctoral programs at other universities: “The Role of Acculturation and Ethnic Identity on Korean Consumers Behaviors in the US Market.”

In addition, Dr. Morrison has been elected treasurer of the Academy and Dr. McMillan has been appointed head of the Academy publications committee this year.

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INFORMATION SCIENCES

SIS Alumni & Friends Day to Explore “Information Seekers in the 21st Century”
The School of Information Sciences is pleased to announce this year’s Alumni and Friends Day on March 27 from 1-4 p.m. at the James D. Hoskins Library. Dr. Carol Tenopir will present the keynote talk and will discuss information seeking and use of scholarly articles. Alumni speakers will explore the topic of Information Seekers in the 21st Century from a variety of perspectives. This event is free and open to the public.

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JOURNALISM AND ELECTRONIC MEDIA

Harmon article to be published in Visual Communication Quarterly
Associate Professor Mark Harmon had his research article “That is Not Goldfish Swallowing: Newsreels Encounter Protests Against the Vietnam War” accepted for a forthcoming edition of Visual Communication Quarterly.

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UPCOMING EVENTS

Martin Luther King Day, January 18, no classes

New York City Alumni Reception, January 19, contact Andrew Shafer, 974-3211 for more information.

Scripps Convergence Lab Dedication, January 29, 10 a.m. – 12 p.m., by invitation.

Chattanooga Alumni Reception, February 4, contact Andrew Shafer, 974-3211 for more information.

TPA Winter Convention & Alumni Reception, February 11, 7-9 a.m., Doubletree Hotel, downtown Nashville.

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