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May 18, 2012

Friday, May 18, 2012

Inside CCI – Available online at http://www.cci.utk.edu/insideCCI.

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ADVERTISING AND PUBLIC RELATIONS

Professor Ron Taylor’s paper, “Using Taylor’s six-segment strategy model to generate messages that help to reduce hospital-acquired infections,” has been accepted for presentation at  the Annual Conference of the Association for Education in Journalism and Mass Communication (AEJMC) in Chicago.  The paper is based on Taylor’s advisory work with the Veterans Administration Medical Center in Iowa City, IA.   The paper advocates the incorporation of a wider range of strategies behind messages directed to doctors and nurses.  Taylor’s theoretical work is also being used in an experimental study currently being conducted in three VA hospitals in the Northeast.  Results from the first six weeks of experimental testing add weight to the conclusions reached in the AEJMC paper. 

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JOURNALISM AND ELECTRONIC MEDIA

Doctoral student Ivanka Radovic and Professor Catherine Luther co-authored an article, “From state controlled to public service broadcasting: Signs of change in Serbia’s RTS television newscasts 1989–2009,” that will appear in the upcoming issue of the Journal of Broadcasting and Electronic Media (Vol. 56, Issue 2).  

Doctoral students Dzmitry Yuran and Natalie Manayeva presented papers at the Central and East European Communication and Media Conference “Media, Power, Empowerment” in Prague.   Yuran and Manayeva co-authored two papers presented at the conference—“Broadcasting country to its citizens: Belarusian services of Western broadcast media and Belarusian audience” and “Revolution through social networks in Belarus: Sociological perspective.” Yuran also presented a third paper, “Representation of Belarus in Western online media,” co-authored with Anton Dinerstein, University of Manchester, UK.

Lecturer Hubert Smith, in partnership with local media and the Beck Cultural Exchange Center, will share the Beck Center’s May 15 forum discussion on teen suicide on his May 20 WUTK radio show. 

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MARK YOUR CALENDAR

June 21

UT Nationwide Networking Day

August 22

Fall Semester Begins

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Inside CCI is the newsletter for faculty, staff, and students of the College of Communication and Information.  To view the archives of the cci-facstaff or Join/Leave this list: http://listserv.utk.edu/archives/cci-facstaff.html