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2012 UT Social Media Week

UT’s Social Media Week presented by CCI’s School of Advertising and Public Relations and Dell culminated in the 490 Social Media student competition on Thursday, April 27.  The students presented their social media campaigns for the Dell XPS 13 Ultrabook to a panel of judges: Adam Brown (BS/AdvPR ’94), executive director of social media at Dell; Melissa Lentz, senior vice president and managing partner for MR YOUTH; Michael Palenchar, associate professor of advertising and public relations; and Margie Morrison, interim director and professor of advertising and public relations.

In addition to the student competition, Social Media Week included a keynote address by Adam Brown and seven outstanding sessions provided by panelists from UT’s Athletic Department, HGTV/Scripps Networks Interactive, Cox Enterprises, The Tombras Group, MR YOUTH, Mary Beth West Consulting, Ackermann PR, Information International Associates and Moxley Carmichael. UT alum Ed Patterson (BS/ JEM(PR) ’89), senior director of public affairs for Cox Enterprises, along with Adam Brown of Dell were instrumental in providing the funding for the events.

Courtney Childers, assistant professor of advertising and public relations, chaired the Social Media Week planning committee and was instrumental in obtaining a significant amount of media attention for the week’s activities.  Coverage from local TV stations, bloggers and print media enhanced the buzz surrounding the events.  UT President Joe DiPietro submitted a tweet with a link to the streamed video of the student competition at the end of the day on Thursday to add his acknowledgement of the great work done by Childers and the rest of the planning committee.  To view all the tweets from the events, see #utsmw.


Childers has already received tweets and emails from social media professionals interested in taking part in next year’s event.  “It is obvious from the success of this year’s sessions that we are off to a great start in providing our students and the greater Knoxville community with access to the most current information about social media,” said Childers. “We hope to build on this inaugural event to make next year’s program even better!”