UT Social Media Week 2012

Web streaming can be viewed for most sessions at http://www.ustream.tv/channel/utsmw.

Cox Enterprises Session can be viewed at

Wednesday, 4.25.12

8:30 to 10 a.m.
CCI Faculty & Staff Social Media Week Kick Off Breakfast Session
Hosted by the School of Advertising & Public Relations
Scripps Lab
Topic: Social Media Use of UT Athletics and Policies for Student Athletes  

Jason Yellin, UT Asst. Athletic Director/Media Relations
Tom Satkowiak, UT Associate Media Relations Director

Hosted by Scripps Networks Interactive 10:10 a.m. to 12:05 p.m
Topic: HGTV's Social Media Strategy Scripps Lab

Annette Brun – HGTV Vice President of Consumer Marketing
Jillian St. Charles - Vice President, HGTV.com & HGTVGardens.com
Dale Jolley – HGTV Social Media Manager
Jen Moore – Senior Writer/Producer, HGTV

Hosted by Ed Patterson, Senior Director of Public Affairs, Cox Enterprises (JEM (PR) '89) 10:10 a.m. to 12:05 p.m.
Topic: Social Media; Transforming How Brands Interact with Consumers CCI Auditorium
Speaker: Adam Naide, Executive Director of Social Media, Cox Communications  
Hosted by CCI BOV Members 12:20 to 2:15 p.m.
Topic: CCI BOV Members Share Social Media Best Practices in Business – Q & A Scripps Lab
Bonnie Carroll, President, Information International Associates
Tori Rose, Principal and Founder, Blue Media Boutique (for Mary Beth West)
Shane Rhyne, Digital Business Strategies Manager, Ackermann PR (for Cathy Ackermann)
Alan Carmichael, President, Moxley Carmichael
Hosted by Dell 2:30 to 4:00 p.m.
Topic: Why Social Media? Scripps Lab
Speaker: Adam Brown, Executive Director, Social Media, Dell (AdvPR '94)  
Hosted by CCI Development 5:00 to 6:30 p.m.

Social Media Networking Social

To register your attendance at the Social, click here.

Scripps Lab

Hosted by Ad Club and PRSSA 6:30 p.m.
Topic:  Re: Generation Media Project Scripps Lab

Speakers from The Tombras Group:
Laura Bower, APR, VP, Director of Public Relations and Social Media (BA '80, MBA '92, UTK grad)
Cole Mauer, Social Media Specialist (AdvPR '08)
Taylor Griffin, Social Media & Public Relations Specialist (AdvPR '11)
David Jacobs, Senior VP, Director of Digital Innovation & Strategy
Chance Vineyard, Social Media Specialist (AdvPR, ’11)

Thursday, 4.26.12 9:00 to 9:30 a.m.

Continental Breakfast

Hosted by Risk, Health & Crisis Communication Research Unit

Scripps Lab
Hosted by  Dell and MR YOUTH

9:40 to 10:55 a.m.

Topic: Social Media and Specific Platforms Scripps Lab

Adam Brown Executive Director, Social Media, Dell (AdvPR '94)
Melissa Lentz, SVP, MR YOUTH

Keynote Luncheon (invitation only) 12:30 to 2:00 p.m.
Topic: Execution, Measurement, and Selling Social Media: The Importance of ROI Scripps Lab
Keynote Speaker: Adam Brown Executive Director, Social Media, Dell (AdvPR '94)  
Hosted by  McCormick and Co., Inc. 2:10 to 3:20 p.m.
Topic: Social Media's Role in the Digital Path to Purchase Scripps Lab
Andrew Foust, Digital Business Development Manager, McCormick (AdvPR '04)

Student Social Media Plan Competition:
Dr. Childers' ADV/PR 490 Social Media students will present social media campaigns for the Dell XPS 13

3:30 to 5:30 p.m.
Judges: Adam Brown, Dell | Melissa Lentz, MR YOUTH  |  Dr. Margaret Morrison, UT AdvPR  |  Dr. Michael Palenchar, UT AdvPR CCI Auditorium