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Is there a time and a place for issues advertising?: A case study analyzing Heineken's ‘Give yourself a good name’ campaign.
| Title | Is there a time and a place for issues advertising?: A case study analyzing Heineken's ‘Give yourself a good name’ campaign. |
| Publication Type | Conference Paper |
| Year of Publication | 2009 |
| Authors | Freberg, K. |
| Conference Name | 13th International Conference on Corporate Reputation, Brand, Identity and Competitiveness |
| Date Published | 30/05/2009 |
| Conference Location | Amsterdam, The Netherlands |
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