How Advertising Creatives Define Effective Account Planning
Submitted by retaylor on March 10, 2008 - 1:43am.
| Publication Type | Conference Paper | |
| Year of Publication | 2008 | |
| Authors | Haley, Eric; Ronald E. Taylor; Margaret Morrison | |
| Conference Name | American Academy of Advertising | |
| Conference Location | San Mateo, CA |
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