Appendix E – Theory and Method Intensive Courses

The following lists provide guidance to doctoral students planning primary and cognate concentration area coursework. As noted in the Degree Requirements Section, within primary and cognate areas, a total of 6 credit hours must be from theory-intensive courses and 6 hours must be from methods-intensive classes. Courses both inside and outside the college (including graduate-level courses in the schools) may be identified as theory- and/or method-intensive. Additional courses may be added to these lists as they are identified by students and faculty. To be considered theory intensive, the course should include a significant volume of theory-based readings and should require students to do assignments that draw strongly on that theory base. To be considered method intensive, the course should provide instruction in use of one or more research methods and require students to employ that method in an original research project.

Theory Intensive Courses

• ADV 510 – Advertising and Society
• ADV 520–Advertising and Communication Theory
• CCI 630 Theory and Literature in Communication and Information Disciplines
• CS 520–Seminar in Interpersonal Communication
• CS 540–Seminar in Organizational Communication
• IS 536–The Information Society
• IS 680–Information Science Theory
• JEM 520–Seminar in Political Communication
• JEM 525–Public Opinion
• JEM 555–Technology and the Economics of Media and Information Systems
• PR 525–Public Opinion
• PR 540–Public Relations Management

Method Intensive Courses

• ADV 530–Advertising and Public Relations Research
• CCI 640 Advanced Communication and Information Research Methods
• CCI 642–Qualitative Research
• CCI 644–Quantitative Research
• CS 542–Communication and Ethnography
• JEM 512 – Mass Media Research Methods