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Product Placement as an Global Marketing Communication Tool: A Comparative Study of the U.S. and Korea
| Title | Product Placement as an Global Marketing Communication Tool: A Comparative Study of the U.S. and Korea |
| Publication Type | Conference Paper |
| Year of Publication | 2009 |
| Authors | Lee, D. T. |
| Conference Name | 31st Annual College of Communication and Information Research Symposium |
| Date Published | 02/2009 |
| Conference Location | Knoxville, TN |
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