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Korean Practitioners' Managerial Perspectives on Brand Placement
| Title | Korean Practitioners' Managerial Perspectives on Brand Placement |
| Publication Type | Conference Paper |
| Year of Publication | 2009 |
| Authors | Lee, D. T., T. Kim, & Y. Sung |
| Conference Name | American Academy of Advertising Asian-Pacific Conference |
| Date Published | 05/2009 |
| Conference Location | Beijing, China |
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