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Connecting with Geneeration Y: A Qualitative Study of Advertising Preferences and Receptivity
| Title | Connecting with Geneeration Y: A Qualitative Study of Advertising Preferences and Receptivity |
| Publication Type | Conference Paper |
| Year of Publication | 2009 |
| Authors | Chen, Huan, & Eric Haley |
| Conference Name | American Academy of Advertising Annual Meeting |
| Date Published | 03/2009 |
| Conference Location | Cincinnati, OH |
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