The Persuasive Effects of Anti-Binge Drinking PSA (Public Service Advertising) on College Students' Binge Drinking: The Effectiveness of Message Sources, Message Appeals and Their Internations.

TitleThe Persuasive Effects of Anti-Binge Drinking PSA (Public Service Advertising) on College Students' Binge Drinking: The Effectiveness of Message Sources, Message Appeals and Their Internations.
Publication TypeConference Paper
Year of Publication2009
AuthorsAhn,(Anthony) H. - Y.
Conference NameAmerican Academy of Advertising
Date Published03/2009
Conference LocationCincinnati, OH