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The Persuasive Effects of Anti-Binge Drinking PSA (Public Service Advertising) on College Students' Binge Drinking: The Effectiveness of Message Sources, Message Appeals and Their Internations.
| Title | The Persuasive Effects of Anti-Binge Drinking PSA (Public Service Advertising) on College Students' Binge Drinking: The Effectiveness of Message Sources, Message Appeals and Their Internations. |
| Publication Type | Conference Paper |
| Year of Publication | 2009 |
| Authors | Ahn,(Anthony) H. - Y. |
| Conference Name | American Academy of Advertising |
| Date Published | 03/2009 |
| Conference Location | Cincinnati, OH |
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