Research Publications

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Z
Zorn, T. E., & M. T. Violanti (1992).  Communication abilities. organizational values. and individual success. annual meeting of the Speech Communication Association.
Zorn, T. E., & M. T. Violanti (1996).  Communication-related abilities and individual success in organizations: The moderating role of organizational values and sex. Management Communication Quarterly. 10, 139-167.
Zorn, T. E., & M. T. Violanti (1993).  Measuring leadership style: A review of leadership instruments for classroom use. Communication Education. 42, 70-78.
Zimmermann, S., & J. H. Haas (1989).  Perceptions from behind the camera: Salient constructs employed in descriptions of liked and disliked co-workers. annual meeting of the International Communication Association.
Zimmermann, S., J. Hart, M. Allen, & J. H. Haas (1998).  Detecting cultural knowledge in organization members' personal construct systems. Journal of Constructivist Psychology. 10, 117-134.
Zimmermann, S., B. D. Sypher, & J. H. Haas (1989).  A communication metamyth across organizations: The assumption that more is better. annual meeting of the InternationalCommunication Association.
Zimmermann, S., J. Hart, M. Allen, & J. H. Haas (1995).  Cultural information and organization members' personal construct systems. annual meeting of the Speech Communication Association.
Zimmerman, R. S., P. Palmgreen, S. M. Noar, M. L. A. Lustria, M. L. Matuza, & S. L. Allard (2003).  Sensation seeking and impulsive vs. rational decision-making as moderators of perceived effectiveness of HIV/STD public service announcements. American Public Health Association.
Zhou, Xiang, & Sally J. McMillan (2003).  E-government in China: A Content Analysis of National and Provincial Websites. China & the Internet: Technology, Economy, & Society in Transition. 293-312.
Zhang, Yan, & Peiling Wang (2005).  Measuring mental models: Rationales and instruments.. Poster paper in Proceedings of the 68th Annual Meeting of the American Society for Information Science and Technology.
Zhang, Jin, Dietmar Wolfram, & Peiling Wang (2009).  Analysis of query keywords of sports-related queries using visualization and clustering. Journal of the American Society for Information Science and Technology.
Zhang, Jin, Dietmar Wolfram, Peiling Wang, Yi Hong, & Rick Gills (2008).  Visualization of health subject term analysis based on user queries. Journal of the American Society for Information Science and Technology. 59 (12),
Zemel, Paula, & Mariea Grubbs Hoy (2001).  Roaming the Online Pharmacy Aisle: Dietary Supplement Information Compared to FTC Guidelines,. Journal of Pharmaceutical Marketing and Management. 14, 67-96.
Y
Yun, H. J., & J. H. Park (2008).  Ethno-Media Technology in Political Communication. Business Research Yearbook 2008 in International Academy of Business Disciplines (IABD).
Yun, H. J., & J. H. Park (2008).  Ethno-Media Technology in Political Communication. 2008 International Academy of Business Disciplines.
Yu,(Jay) H. - J., & (Anthony) H. - Y. Ahn (2009).  Comparative Content Analysis of the PSAs Dealing with Childhood Obesity and Television Food Advertising Targeting Children. 31st Annual College of Communication and Information Research Symposium.
Yu, H. - J., G. Gevorgyan, & (Anthony) H. - Y. Ahn (2008).  College Students' Self-Concepts and Attitude Toward Advertising: The Relationships Among the Body-Esteem, Social Comparision, and the Perception About Diet Advertising.. Annual AEJMC Convention.
Yu,(Jay) H. - J., & (Anthony) H. - Y. Ahn (2009).  A Content Analysis of the Public Service Announcements Dealing with Children's Nutrition and Obesity-Investigating Advertising Appeals, Health Claims, and Health Intervention Techniques.. Annual AEJMC Convention.
Yu, Hyunjae(Jay), Tae Hyun Baek, Ilwoo Ju, & Yongick Jeong (2008).  How Much Do They Care about Advertising Ethics?: A Content Analysis of Plastic Surgeons' Websites.. Association for Education in Journalism and Mass Communication Annual Convention.
Yoon, H. - J., H. - J. Paek, (Anthony) H. - Y. Ahn, & H. - J. Choi (2008).  Are Food Ads Healthy for Us?: Examination of Television Food Advertising on Claims and Persuasion Strategies.. American Academy of Advertising Conference.
X
Xu, Minghua, Benjamin J. Bates, & John C. Schweitzer (1993).  The Impact of Messages on Survey Participation in Answering Machine Households. Public Opinion Quarterly. 57, 232-237.
Xu, Minghua, Benjamin J. Bates, & John C. Schweitzer (1991).  Telephone Answering Machines: A Problem or Boon to Survey Researchers?. Association for Education in Journalism and Mass Communication annual conference.
W
Wu, L. (2006).  A Dual Approach to Web Query Mining.. TLA 2006.
Wu, L. (2007).  Understanding Student Search Behavior on University Web Search Engine.. Connections 2007.
Wu, L. (2008).  Asian Stereotypes Lost or Found in the First Season of TV Series Lost.. College of Communication and Information 30th Annual Research Symposium.
Wu, L. (2007).  Use of Digital Information Sources and Internet Communication Tools by Academic Researchers in US and China.. College of Communication and Information 29th Annual Research Symposium.
Wright, E. K. (2008).  A Framing Analysis: Does Negative News Lead?. Southern States Communication Association Annual Conference.
Wright, E. K. (2005).  Does Negative News Prevail?. College of Communication and Information 27th Annual Research Symposium.
Wright, E. K. (2007).  Media Coverage of E. Coli Contaminated Spinach: Sources and Messages Chosen by National and Local Print Media.. Association for Education in Journalism and Mass Communication Annual Conference.
Wright, E. K., & S. Kim (2008).  Cultural Issues in Crisis Communication: A Comparative Study of Crisis Messages Chosen by South Korean and U.S. Print Media.. International Communication Association Conference.
Wright, E. K. (2007).  An Analysis of Media Coverage Following the E. Coli Contamination of Spinach: Framing of Sources and Messages.. College of Communication and Information 29th Annual Research Symposium.
Wright, E. K. (2008).  A Little Clarity Please: A Lackluster Commercial Speech Definition Leads to Wishy-Washy First Amendment Protection and Sporadic Legal Decisions.. Southern States Communication Association Annual Conference.
Wright, E. K. (2004).  From Fear Appeals to Behavior Change: A Preliminary Model of Persuasive Health Communication.. Annual Meeting of the National Communication Association.
Wollert, James., & Michael O. Wirth (1981).  Deregulation of Television? A Base for Possible Consideration. Radio-Television-Journalism Division, Annual Association for Education in Journalism Convention.
Wollert, James., & Michael O. Wirth (1982).  Deregulation of Commercial TV in the USA: Control by Government or Market.. Telecommunications Policy. 155-163.
Wollert, James., & Michael O. Wirth (1979).  UHF Program Performance: Some Continuing Questions on Spectrum Use. Journalism Quarterly. 346-352.
Wolfram, Dietmar, Peiling Wang, & Jin Zhang (2009).  Identifying Web Search Session Patterns Using Cluster Analysis: A Comparison of Three Search Environments.. Journal of the American Society for Information Science and Technology. 60 (5),
Wolfram, Dietmar, Peiling Wang, & Jin Zhang (2007).  Modeling Web session behavior using cluster analysis: A comparison of three search settings. Proceedings of the 70th Annual Meeting of the American Society for Information Science & Technology.
Wolburg, Joyce, Roxanne Hovland, & Ronald E. Hopson (1999).  Some days are better than others: Beer commercials and a question of ethics. Research in Marketing. 175-202.
Wolburg, Joyce, & Ronald E. Taylor (1998).  Celebrate the moments of your life: An investigation of time as a cultural value in American television advertising. Developments in Marketing Science. 21, 363-67.