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2008
Lee, Y., Kim, S., Haley, E. (2008).  Cultural Differences of Corporate Social Responsibility: A Korea-US Comparative Study. 2008 International Communication Associations (ICA) Conference.
Harmon, Mark D, Shu-Yueh Lee (2008).  Generation Next: Media and Affluenza. 30th Annual Research Symposium, College of Communication and Information, University of Tennessee.
Lee, Yoon-Joo, Kim, Sora, Haley, Eric (2008).  Media Framing in Corporate Social Responsibility: A Korea US Comparative Study. ICA.
2007
Clark, N., Boyer, L., Lee, S. (2007).  A Place of Their Own: An Exploratory Study of College Students' Uses of Facebook.. International Communication Association Conference.
Lee, S. (2007).  Broadcasting Regulations and Plicies for Increasing Diversity Viewpoints: A Comparative Study of the US and Taiwan.. College of Communication and Information 29th Annual Research Symposium.
Catherine A. Luther, Nathan Lee Kirkham, Robin Hardin (2007).  Differential News Coverage of Female and Male Athletes During the 2004 Olympic Games. Association for Education in Journalism and Mass Communication.
Hovland, Roxanne, Wright, Emma, McMahan, Carolynn, Hwang, Jang-Sun, Lee, Guiohk, Kim, Juran (2007).  Sex role portrayals in selected mainstream and African American magazine advertisements. Annual Conference of the American Academy of Advertising.
Lee, S. (2007).  She May Have That Done: The Third-Person Effect in the Plastic Surgery TV Programs.. Association for Education in Journalism and Mass Communication Annual Meeting.
Lee, Yoon-Joo, Haley, Eric (2007).  The Role of Organizational Perceptions, Perceived Consumer Effectiveness and Self-Efficacy in Advocacy Advertising Effectiveness. American Academy of Advertising.
Lee, S., Heiss, B.R. M., Tang, L. (2007).  Transactional Versus Interactive Knowledge Networks: A Comparison of Interorganizational Network Topologies in Biotechnology. International Sunbelt Social Network Conference.
2006
Lee, H., Lariscy, R.W., Tinkham, S., Johnson (Avery), E (2006).  2002 Korean Presidential Campaign and the United States Presidential. American Academy of Advertising.
Lee, Y. (2006).  Corporate Social Responsibility: Localization or Globalization?. College of Communication and Information Annual Research Symposium.
Lee, Y. (2006).  Did the Enron Scandal Affect the Print Media Coverage on Corporate Social Responsibility?. College of Communication and Information 27th Annual Research Symposium.
Kim, S., Lee, Y. (2006).  The Different Effects of Involvement Types and Advertisign Message Strategies on Product and Corporate Advertisements.. 2006 Association for Education in Journalism and Mass Communication (AEJMC) Ad Division.
Lee, H., Lariscy, R.A., Tinkham, S., Johnson, E.A. (2006).  Comparison of Televised Political Advertising during the 2002 Korean Presidential Campaign and the United States Presidential Campaign Advertising Model. Annual meeting of the American Academy of Advertising.
Clark, Naeemah, Lee, Shu-Yueh (2006).  The Entertainment Experiences of Iron Chef. Entertainment Studies Interest Group, at the Association for Education in Journalism and Mass Communication.
2005
Hovland, Roxanne, McMahan, Carolynn, Lee, Guiohk, Hwang, Jang-SunKim, Juran (2005).  Gender role portrayals in American and Korean advertisements. Sex Roles: A Journal of Research. 53, 887-899.
Lee, Y. (2005).  Ritual Drinking Behavior in Korean College Students.. 2005 Symposium of Marketing Communication in a Diverse Society.
Haley, Eric, Lee, Yoon-Joo (2005).  Message Strategy in Advocacy Advertising: Impacting Behavioral Intention Toward the Advocated Issue and Enhancing Consumers’ Evaluation of the Ad Sponsor. American Academy of Advertising.
2004
Hovland, Roxanne, Hwang, Jang-Sun, Kim, Juran, Lee, Guiohk (2004).  Sex role portrayals in selected magazine advertisements. Popular Culture Association Conference.
2003
Hwang, Jang-Sun, McMillan, Sally J., Lee, Guihok (2003).  Corporate Web Sites as Advertising: An Analysis of Function, Audience, and Message Strategy. Journal of Interactive Advertising. 3, Available: http://jiad.org.
McMillan, Sally J., Hwang, Jang-Sun, Lee, Guihok (2003).  Effects of Structural and Perceptual Factors on Attitudes toward the Website. Journal of Advertising Research. 43, 400-409.
2002
Hovland, Roxanne, Lee, Guiohk, Hwang, Jang-Sun (2002).  Sex role portrayals in American and Korean magazine advertisements. Annual Conference of the International Communication Association.
2001
Lee, C. A., Mehra, B., Shrivastave, S., Ostrodka, C. (2001).  A Visual Odyssey Through Forests in Illinois: Use of Geographic Information Systems (GIS) for 'Mapping' ForestWatch Sites. Environmental Horizons 2001 Conference.
1998
Pemberton, J. Michael, Pendergraft, Lee O. (1998).  A Code and Beyond: A Model for Professional Responsibility. IRMC [International Records Management Congress] Journal. 9, 13-20.
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