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2008
Lee, Y., Kim, S., Haley, E. (2008).  Cultural Differences of Corporate Social Responsibility: A Korea-US Comparative Study. 2008 International Communication Associations (ICA) Conference.
Wright, E. K., Kim, S. (2008).  Cultural Issues in Crisis Communication: A Comparative Study of Crisis Messages Chosen by South Korean and U.S. Print Media.. International Communication Association Conference.
Lee, Yoon-Joo, Sora Kim, Eric Haley (2008).  Media Framing in Corporate Social Responsibility: A Korea US Comparative Study. ICA.
Avery, E.J., Kim, S. (2008).  Preparing for Pandemic while Managing Uncertainty:An Analysis of the Construction of Fear and Uncertainty in Press Releases of Major Health Agencies. International Communication Association.
2007
Kim Sora, Scott Rader, Eric Haley (2007).  Assessing Dominant Corporate Communication Strategies on Fortune 100 Company Web Sites: Corporate Ability versus Corporate Social Responsibility Focus. AEJMC.
Kim, Sora, Gi-Yung Koo, Eric Haley (2007).  Different Roles of Advertising Involvement in Corporate Advertising: A Path Analysis of the Relationship Between Involvement Types and Attitude/Behavioral Intentions. American Academy of Advertising.
Kim, S. (2007).  How Do Corporate Campaigns Influence a Consumers' Relationship with a Company? A Dual Strategy Consequesnce Model of Corporate Advertising.. College of Communication and Information 29th Annual Research Symposium.
Kim, Sora, Candace White (2007).  How Korean Female Public Relations Practitioners’ Perception of Confucian Values Affects Professional Experiences. National Communication Association Annual Convention PR Division.
Hovland, Roxanne, Wright, Emma, McMahan, Carolynn, Hwang, Jang-Sun, Lee, Guiohk, Kim, Juran (2007).  Sex role portrayals in selected mainstream and African American magazine advertisements. Annual Conference of the American Academy of Advertising.
Kim, Sora, Eric Haley (2007).  Value Congruency Effects of Advertising on Attitude and Behavioral Intentions. AEJMC.
McMillan, Sally J., Hoy, Mariea Grubbs, Kim, Juran, McMahan, Carolynn (2007).  A Tool to Clear Interactive Deadwood: Coding Interactivity at Health-Related Web Sites. American Academy of Advertising Annual Conference.
Kim, Sora, Haley, Eric (2007).  The lingering ideologies of the Korean war conflict. American Academy of Advertising’s 4th Asia-Pacific Conference.
2006
Haley, J. E., Christy, T. P., Kim, S., Lambert, C. A. (2006).  Shock and Awe: Context Effects of Advertising Offensiveness.. College of Communication and Information 28th Annual Research Symposium.
Kim, S., Haley, E. (2006).  The Value Selection Process in Corporate Image Campaigns: A Conceptual Model and Research Proposition.. College of Communication and Information 28th Annual Research Symposium.
Kim, S. (2006).  The Impact of Regionalism on Perceived North Korean Nuclear Risk of South Koreans.. College of Communication and Information 28th Annual Research Symposium.
Kim, S., Lee, Y. (2006).  The Different Effects of Involvement Types and Advertisign Message Strategies on Product and Corporate Advertisements.. 2006 Association for Education in Journalism and Mass Communication (AEJMC) Ad Division.
McMillan, Sally J., Kim, Juran, McMahan, Carolynn, Fall, Lisa T. (2006).  Analyze This: Developing a Coding Scheme for Measuring Interactivity Features in the Context of State Tourism Web Sites. Proceedings of the American Academy of Advertising. 222-231.
Johnson, T. J., Kaye, B. K., Kim, D. (2006).  Creating a Web of Trust and Change: Testing the Gamson Hypothesis on Politically Interested Internet Users.. Association for Education in Journalism and Mass Communication annual conference.
Kim, Sora, Hovland, Roxanne (2006).  Differences in gender roles in public relations in South Korea. Association for Education in Journalism & Mass Communications.
2005
Kim, Juran, McMillan, Sally J., Hwang, Jang-Sun (2005).  Strategies for the Super Bowl of Advertising: An Analysis of How the Web is Integrated into Campaigns. Journal of Interactive Advertising. 6, Available: http://jiad.org/vol6/no1/kim/index.htm.
Kim, S. (2005).  The Status of Women Public Relations Practitioners in South Korea: Focusing on Cunfucian Value.. 2005 OSCLG (Organization for the Study of Communication, Language, and Gender) Conference.
Kim, Y., Carpenter, Courtney (2005).  Connecting to multiple places: Internet connectedness and community connectedness of college students as “hybrid” migrants. Association of Internet Researchers Conference.
2004
McMillan, Sally J., Kim, Juran, Hwang, Jang-Sun (2004).  Searching for the Riddle in the Web Site: Coding Interactivity in Online Content Analysis. Proceedings of the American Academy of Advertising. 255-262.
Hovland, Roxanne, Hwang, Jang-Sun, Kim, Juran, Lee, Guiohk (2004).  Sex role portrayals in selected magazine advertisements. Popular Culture Association Conference.
2003
Lepre, Carolyn Ringer, Walsh-Childers, Kim, Chance, Jean (2003).  Victims and Villains: The Framing of Health Care Systems Issues in Daily Newspaper Stories. Newspaper Research Journal.
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