Faculty Publications

How Advertising Creatives Define Effective Account Planning, Haley, Eric; Ronald E. Taylor; Margaret Morrison , American Academy of Advertising, San Mateo, CA, (2008)

Media Framing in Corporate Social Responsibility: A Korea US Comparative Study, Lee, Yoon-Joo; Sora Kim; Eric Haley , ICA, Montreal Canada, (2008)

Advertising Educators' Advice About Guest Speakers: Making the Most of Visits by Ad Professionals, Eric Haley; Robyn Blakeman , AEJMC, Washington D.C, (2007)

Assessing Dominant Corporate Communication Strategies on Fortune 100 Company Web Sites: Corporate Ability versus Corporate Social Responsibility Focus, Kim Sora; Scott Rader; Eric Haley , AEJMC, Washington D.C, (2007)

Breast health education for working women in Appalachia: Insights from focus group research, McMillan, S. J; Haley, E.; Zollman-Huggler, P.; Avery, E. J , Cancer Control Journal, Volume 14, Issue 3, p.265-276, (2007)

Breast Health Education for Working Women in Appalachia: Insights from Focus Group Research, McMillan, S.J.; Haley, E.; Zollman-Huggler, P.; Avery, E.J.,; Bell, J.L. , Cancer Control, Volume 14, Issue 3, p.265-275, (2007)

Breast Health Education for Working Women in Appalachia: Insights from Focus Group Research, McMillan, Sally; Eric Haley; Paige Zollman-Huggler; Beth Avery; Melissa Winchenbach; John Bell , Cancer Control, Volume 14, Issue 3, (2007)

Different Roles of Advertising Involvement in Corporate Advertising: A Path Analysis of the Relationship Between Involvement Types and Attitude/Behavioral Intentions, Kim, Sora; Gi-Yung Koo; Eric Haley , American Academy of Advertising, (2007)

Excellent Account Planning: What Award- Winning Planning Cases Tell Us About Planning's Utility in Advertising, Eric Haley; Margaret Morrison; Ronald E. Taylor , AEJMC, Washington D.C, (2007)

The Role of Organizational Perceptions, Perceived Consumer Effectiveness and Self-Efficacy in Advocacy Advertising Effectiveness, Lee, Yoon-Joo; Eric Haley , American Academy of Advertising, (2007)

The Influence of Context on College Students’ Perceptions of Advertising Offensiveness, Christy, Tim; Eric Haley , American Academy of Advertising, (2007)

Value Congruency Effects of Advertising on Attitude and Behavioral Intentions, Kim, Sora; Eric Haley , AEJMC, Washington D.C, (2007)

Readings in Advertising, Communication and Consumer Culture, Hovland, Roxanne; Wolburg, Joyce; Haley, Eric , (2007)

The lingering ideologies of the Korean war conflict, Kim, Sora; Haley, Eric , American Academy of Advertising’s 4th Asia-Pacific Conference, Seoul Korea, (2007)

An ethnographic study exploring how students make decisions about eating and physical activity: Stress and the freshmen 15, Lambert, Cheryl Ann; Haley, Eric; Jahns, Lisa , The Obesity Society 2006 Annual Scientific Meeting, Boston, MA, (2006)

Family Communication Patterns of Adult Children of Bi-Polar Parents: A Qualitative Investigation, Kent, Kimberly; Haley, Eric , 11th International Congress of the Association of Psychology and Psychiatry for Adults and Children, Athens, Hellas, (2006)

Tales of portfolio schools and universities: Working creatives’ views on preparing students for entry-level jobs as advertising creatives, Haley, Eric; Blakeman, Robyn , Journal of Advertising Education, Volume 9, Number 2, p.5 -13, (2006)

The Integration of Account Planning in U.S. Advertising Agencies, Morrison, Margaret; Haley, Eric , Journal of Advertising Research, Volume 46, Number 1, p.124-132, (2006)

Tales of portfolio schools and universities: working creatives’ views on preparing students for entry-level jobs as advertising creatives, Haley, Eric; Blakeman, Robyn , Conference of the American Academy of Advertising, Reno, NV, (2006)

Message Strategy in Advocacy Advertising: Impacting Behavioral Intention Toward the Advocated Issue and Enhancing Consumers’ Evaluation of the Ad Sponsor, Haley, Eric; Lee, Yoon-Joo , American Academy of Advertising, Houston, TX, (2005)

Account Planners’ Views on How Their Work Is and Should be Evaluated, Morrison, Margaret; Haley, Eric , Journal of Advertising, Volume 32, Number 2, p.7-16, (2003)

Preparing Planners: Account Planning and the Advertising Curriculum, Morrison, Margaret; Christy, Timothy; Haley, Eric , Journal of Advertising Education, Volume 7, Number 1, p.5-20, (2003)

Readers’ Perspectives on Advertising’s Influence in Women’s Magazines: Thoughts on Two Practices, Haley, Eric; Cunningham, Anne , Mass Media and Society, Volume 6, Number 2, p.175-190, (2003)

Compulsive Buying and Credit Card Usage Among College Students, Haley, Eric; Hovland, Roxanne; Hoy, Mariea Grubbs , Hawaii International Conference on Social Sciences, (2002)

Mapping the Future Pedagogical Topography of Account Planning: Needed Direction and Skills, Christy, Timothy; Morrison, Margaret; Haley, Eric , Annual Conference of the American Academy of Advertising, Jacksonville, FL, (2002)