Research Publications

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2009
Freberg, K. (2009).  Is there a time and a place for issues advertising?: A case study analyzing Heineken's ‘Give yourself a good name’ campaign.. 13th International Conference on Corporate Reputation, Brand, Identity and Competitiveness.
Freberg, K., & Michael J. Palenchar (2009).  Practitioner or Academic Approach: The Current Direction of U. S. Undergraduate Public Relations Programs. University of Tennessee College of Communication and Information 31st Annual Research Symposium.
Freberg, K., & L. Freberg (2009).  Relationships Between Loneliness and Perceptions and Use Patterns of Social Networking Sites in University Students. 3rd International Conference on Psychology.
Ainley, B., K. Freberg, R. Adams, C. Enrique, & L. Freberg (2009).  Loneliness Predicts Perceptions and Use of Social Networking Sites. 2009 APS Annual Convention.
Freberg, K., & Michael J. Palenchar (2009).  Current direction of US undergraduate programs in public relations: A pedagogical struggle.. Association for Education in Journalism and Mass Communication.
2008
Freberg, K. (2008).  Perceptions of Sport Celebrity Endorsers: Do College Students Perceive High Risk Celebrity Endorsers More Negatively Than Low Risk Celebrity Endorsers?. International Public Relations Research Conference.
Freberg, K. (2008).  From Supersizing to Healthy: Can McDonald's Change Its Image Among Today's College Students?. College of Communication and Information 30th Annual Research Symposium.
Palenchar, Michael J., & K. Freberg (2008).  Yahoo! Inc.’s Reputation Management in China: A Case Study of Corporate Personality and Media Challenges. International Conference on Corporate Reputation, Brand, Identity and Competitiveness.