Research Publications

Found 3 results

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2008
Bates, Benjamin J. (2008).  Markets of the Media. (DonsbachW., Ed.).International Encyclopedia of Communication. pp. 2788-2794.
Bates, Benjamin J. (2008).  Distribution. (DonsbachW., Ed.).International Encyclopedia of Communication. pp. 1383-1387.
Bates, Benjamin J. (2008).  Cross-Media Marketing. (DonsbachW., Ed.).International Encyclopedia of Communication. pp. 1072-1076.