Research Publications

Found 15 results

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2009
Chen, Huan, & Eric Haley (2009).  Connecting with Geneeration Y: A Qualitative Study of Advertising Preferences and Receptivity. American Academy of Advertising Annual Meeting.
2008
Chen, Huan (2008).  A Cross National Study of Effects of Country of Origin, Brand Familiarity, and Ethnocentrism on Product Evaluation. 30th Annual Reserch Symposium, College of Communication and Information.
Chen, Huan (2008).  Generation Y and the Post 80s' Cultural Identification: A Cross Cultural Perspective. AEJMC Annual Meeting.
2005
Chen, Huan (2005).  Impact on Children's Consume Psychology of Advertising Communication. China Radio & TV Academic Journal. 6,
2004
Chen, Huan (2004).  Analysis on Qingdoa Newspaper Industry. Journal of Newspaper Industry. 6, 35-37.
Chen, Huan (2004).  Construct Advertising Education Model Centering on Creativity. China High Education Research Magazine. 6, 756-761.
Chen, Huan (2004).  USP: The Magic Weapon of Advertisements of Dishwashing Products.. AD Panorama. 60-61.
Chen, Huan (2004).  Similarity of Wuhan Metropolitan Newspaper Study.. Journal of Press Circles. 70-71.
Chen, Huan (2004).  Integrated Marketing Communicationin the Era of New Media: From Traditional IMC to interactive IMC.. Journal of Northeast Normal University. 158-132.
2002
Chen, Huan (2002).  A Preliminary Analysis of Audience Psychological Demand and News Value.. News Window. 41-43.
2001
Chen, Huan (2001).  The Supervision of Public Opinion: Calling for the Light of Ration.. News Window. 32-34.
Chen, Huan (2001).  Analysis on Intel Pentium Processor TV Commercials.. AD Panorama. 50-52.
Chen, Huan (2001).  Analysis on Motorola Mobile Phone TV Commercials.. AD Panorama. 45-47.
Chen, Huan (2001).  Analysis on Shampoo TV Commercials.. AD Panorama. 31-32.
Chen, Huan (2001).  Reexamination of Integrated Marketing Communication.. Journal of Wuhan University Graduate Students. 127-131.