Research Publications

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2009
Freberg, K., & Michael J. Palenchar (2009).  Practitioner or Academic Approach: The Current Direction of U. S. Undergraduate Public Relations Programs. University of Tennessee College of Communication and Information 31st Annual Research Symposium.
Freberg, K., & Michael J. Palenchar (2009).  Current direction of US undergraduate programs in public relations: A pedagogical struggle.. Association for Education in Journalism and Mass Communication.
Palenchar, Michael J., & K. Fitzpatrick (2009).  Public relations front groups: An ethical perspective on anonymous speech by partisan advocates.. (Heath T., Waymer, Ed.).Rhetorical and critical approaches to public relations.. 272-289.
Heath, Robert L., Michael J. Palenchar, & H. D. H. O'Hair (2009).  Community building through communication infrastructures.. (Heath, O'HairH D H., Ed.).Handbook of risk and crisis communication. 131-153.
Heath, Robert L., & Michael J. Palenchar (2009).  Strategic issues management: Organizations and public policy challenges.
Palenchar, Michael J. (2009).  Historical trends in risk and crisis communication. (Heath R.L., O'HairH D H., Ed.).Handbook of risk and crisis communication. 31-53.
2008
Palenchar, Michael J. (2008).  Media Frames Shaping an Organizational Issue or Crisis: Naval Sonar Use and Cetaccean Stranding Events. Southern States Communication Association 2008.
Motta, Bernardo H., & Michael J. Palenchar (2008).  Awareness, Attitudes and Utilization of Community Right to Know: Public Relations Practitioners and Environmental Risk Communication.. College of Communication and Information 30th Annual Research Symposium.
Palenchar, Michael J., & Bernardo H. Motta (2008).  Community Right to Know and Environmental Justice: Public Relations Practitioners Are Neither Getting Nor Using the Message.. National Communication Association.
Palenchar, Michael J., & K. Freberg (2008).  Yahoo! Inc.’s Reputation Management in China: A Case Study of Corporate Personality and Media Challenges. International Conference on Corporate Reputation, Brand, Identity and Competitiveness.
Palenchar, Michael J., & Bernardo H. Motta (2008).  Community Right to Know in China and the United States: Global Implications for Brand and Reputation Management. International Conference on Corporate Reputation, Brand, Identity and Competitiveness.
S., WellsD., & Michael J. Palenchar (2008).  Issue, risk or crisis: Media frames of stakeholders’ perceptions of naval sonar use and cetacean stranding events. Southern States Communication Association.
Palenchar, Michael J. (2008).  Risk communication and community right to know: A public relations obligation to inform. Public Relations Journal.
2007
Palenchar, Michael J., & Emma Wright (2007).  Media narrative frames of industrial chemical accidents: News sources, risk characters and advocated plots.. International Communication Association Conference.
Palenchar, Michael J., & Emma Wright (2007).  Crisis and Risk Communication: A Meta-Analysis of Symbiotic Research Streams.. International Public Relations Research Conference.
Palenchar, Michael J., & Robert L. Heath (2007).  Innovative risk communication strategies: Building resilient relationships and reputations with community stakeholders. International Conference on Corporate Reputation, Brand, Identity and Competitiveness.
Palenchar, Michael J., & E. K. Wright (2007).  Meaning Contained in Risk Discourse: Deconstructing Media Narratives.. College of Communication and Information 29th Annual Research Symposium.
Brummette, J., & Michael J. Palenchar (2007).  University reputations and campus health education campaigns: Managing strategic stakeholder relationships.. Association for Education in Journalism and Mass Communications..
Palenchar, Michael J. (2007).  Risk communication and community right to know.. National Communication Association.
Palenchar, Michael J., & Robert L. Heath (2007).  Strategic risk communication: Adding value to society.. Public Relations Review. 33, 120-129..
Heath, Robert L., Michael J. Palenchar, S. Protutheau, & T. Hocke (2007).  Nature, crisis, risk, science, and society: What is our ethical responsibility?. Environmental Communication: A Journal of nature and Culture. 1(1), 34-48.
2006
Palenchar, Michael J., Emma Wright, & S. Lipscomb (2006).  Media coverage of chemical manufacturing accidents: Legal and medical representatives filling the crisis information void.. International Public Relations Research Conference.
Palenchar, Michael J., Robert L. Heath, & E. Dunn (2006).  Terrorism and industrial chemical production: A new era of risk communication. Communication Research Reports. 22, 59-67.
Palenchar, Michael J., & Robert L. Heath (2006).  Strategic Risk Communication Campaigns: Some Insights from the Culmination of a Decade of Research.. Annual Meeting of the International Communication Association.
Palenchar, Michael J., & Robert L. Heath (2006).  Responsible advocacy through strategic risk communication. (FitzpatrickK., BronsteinC., Ed.).Ethics in public relations: What is responsible advocacy?. 131-153.
Palenchar, Michael J., & Elizabeth A. Crisp (2006).  A new typology of risk communication process variables.. Annual Meeting of the Association for Education in Journalism and Mass Communication.
Palenchar, Michael J. (2006).  A social, narrative approach to risk communication. Extending Palmlund’s typology of risk roles.. Annual Meeting of the National Communication Association.
Fitzpatrick, K., & Michael J. Palenchar (2006).  Disclosing special interests: Constitutional restrictions on front groups. Journal of Public Relations Research. 18, 203-224.
2005
Palenchar, Michael J., Robert L. Heath, & E. M. Oberton (2005).  Terreorism and industrial chemical production: A new era of risk communication.. Communication Research Reports. 22(1), 
Palenchar, Michael J., Robert L. Heath, & E. Dunn (2005).  Risk perceptions, terrorism security efforts and industry support: Implications for communities.. Annual Meeting of the National Communication Association.
Palenchar, Michael J., Robert L. Heath, & E. Dunn (2005).  Risk communication and chemical manufacturing facilities: A community’s perception of terrorism security efforts.. International, Interdisciplinary Public Relations Research Conference.
Heath, Robert L., D. McKinney, & Michael J. Palenchar (2005).  On the ground: Practical decisions about security and public communication in the balance of community right to know and terrorist malicious use of public information.. (O’HairH D., Heath R.L., LedlowG R., Ed.).Community preparedness and response to terrorism : Communication systems and the media’s role in community service. III,
2004
Palenchar, Michael J., & Robert L. Heath (2004).  Risk narratives: Multicultural publics, roles and communication process perceptions. National Communication Association.
Palenchar, Michael J. (2004).  Social construction of reality theory. (Heath R.L., Ed.).Encyclopedia of public relations. 2, 780-783.
Palenchar, Michael J. (2004).  Risk communication. (Heath R.L., Ed.).Encyclopedia of public relations. 2, 752-755.
Palenchar, Michael J. (2004).  Citizens advisory committees/panels. (Heath R.L., Ed.).Encyclopedia of public relations. 1, 127-129.
2003
Palenchar, Michael J., & Robert L. Heath (2003).  Sustained strategic risk communication: A longitudinal analysis of community’s zones of meaning. .. Association for Education in Journalism and Mass Communication.
Palenchar, Michael J., & Robert L. Heath (2003).  Strategic risk communication: A longitudinal analysis of a community’s emergency response awareness and practices.. National Communication Association.
Palenchar, Michael J. (2003).  Strategic risk communication and community relations: An analysis of sustained emergency response campaigns.. International, Interdisciplinary Public Relations Research Conference.
2002
Palenchar, Michael J., & Robert L. Heath (2002).  Another piece in the risk communication model: An analysis of risk communication process and communication content. Journal of Public Relations Research,. 14, 127-158.