Research Publications

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Veve, Marielle (2009).  Supporting Name Authority Control in XML Metadata: A Practical Approach at the University of Tennessee.. Library Resources & Technical Services. 53(1), 12.
Veve, Marielle (2009).  Applying the FRAD Conceptual Model to an Authority File for Manuscripts: Analysis of a Local Implementation.. Cataloging & Classification Quarterly. 47(2), 20.
Freberg, K. (2009).  Is there a time and a place for issues advertising?: A case study analyzing Heineken's ‘Give yourself a good name’ campaign.. 13th International Conference on Corporate Reputation, Brand, Identity and Competitiveness.
Freberg, K., & Michael J. Palenchar (2009).  Practitioner or Academic Approach: The Current Direction of U. S. Undergraduate Public Relations Programs. University of Tennessee College of Communication and Information 31st Annual Research Symposium.
Allard, Suzie, Kenneth Levine, & Carol Tenopir (2009).  Design Engineers and Technical Professionals at Wrok: Observing Information Usage in the Workplace.. Journal of the American Society for Information Science & Technology. 60(3), 
Bilal, Dania, & Sonia Sarangthem (2009).  Mediating differences in children's interactin with digital libraries through modeling their tasks.. The American Society for Inforamtion Science & Technology..
White, Candace, Antoaneta Vanc, & Ioana Coman (2009).  American Corporate Responsibility in Romania: Corporate Diplomacy as a Compnent of Public Diplomacy. European Public Relations Research and Education Association Congress.
Fall, Lisa T. (2009).  Online Inflections: Measuring Learning Outcomes among Adult Learners via Reflection Techniques . Lilly Conference on College & University Teaching and Learning.
Bates, Benjamin J. (2009).  Media Economic Theories and Value in the absence of Scarcity. (panel presentation). Association for Education in Journalism & Mass Communication.
Bates, Benjamin J. (2009).  Defining Diversity in a Digital Networked World.(panel presentation). Association for Education in Journalism & Mass Communication.
Fall, Lisa T. (2009).  Communicating USA’s Image Overseas: Ethical, Relational and Cultural Considerations. AEJMC.
Childers, C. C., M. Hoy, & M. Morrison (2009).  “You are what you eat!” An investigation of CARU cases involving nutritional complaints from 2000-2006. . 2009 Association for Education in Journalism and Mass Communication Conference .
Childers, C. C., E. Haley, C. Lambert, & L. Jahns (2009).  Insights into freshmen weight issues: An ethnographic study of how first-year students make decisions about eating.. 2009 Association for Education in Journalism and Mass Communication Conference .
Welch, Cindy (2009).  Are You a Ya Librarian? Do You Want to be On This Mailing List? If So, Please Drop Me a Line - Okay?. American Library Association 2009 Annual Conference.
Bates, Benjamin J., & Tao Liu (2009).  A Cultural Approach to DRM Implementation in China.. Creativity and Innovation in Chinese Media conference, University of Westminster.
Freberg, K., & L. Freberg (2009).  Relationships Between Loneliness and Perceptions and Use Patterns of Social Networking Sites in University Students. 3rd International Conference on Psychology.
Black, Kimberley (2009).  Three Mythoforms in Ntozake Shange's Whitewash. Children's Literature Association Conference.
Avery, E. J., C. C. Childers, C. A. Lambert, & S. Kim (2009).  Peer-ing into Pro-Health Advertisements for Children: Analysis of Their Reactions to and Suggestions for Campaign Visuals. Annual meeting of the International Communication Association.
Lee, D. T., T. Kim, & Y. Sung (2009).  Korean Practitioners' Managerial Perspectives on Brand Placement. American Academy of Advertising Asian-Pacific Conference.
Ainley, B., K. Freberg, R. Adams, C. Enrique, & L. Freberg (2009).  Loneliness Predicts Perceptions and Use of Social Networking Sites. 2009 APS Annual Convention.
Zhang, Jin, Dietmar Wolfram, & Peiling Wang (2009).  Analysis of query keywords of sports-related queries using visualization and clustering. Journal of the American Society for Information Science and Technology.
Normore, Lorraine (2009).  User centered (system) design and development: a talk with the VLSC. University of Tennessee.
l.p. Jurczak, & M. T. Violanti (2009).  The Effect of Sex and Gender on Perceptions of Leaders: Does Situation make a Difference?. Southern States Communication Association.
Ruihley, B. J., & Lisa T. Fall (2009).  Public Relations in Collegiate Athletics: An Examination of Athletic Directors’ Perceptions of Public Relations Roles. College Sport Research Institute Scholarly Conference.
King, Donald W., Carol Tenopir, Songphan Choemprayong, & Lei Wu (2009).  Scholarly Journal Information Seeking and Reading Patterns of Faculty at Five U.S. Universities. Learned Publishing. 22 (2),
Ahn,(Anthony) H. - Y. (2009).  The Persuasive Effects of Anti-Binge Drinking PSA (Public Service Advertising) on College Students' Binge Drinking: The Effectiveness of Message Sources, Message Appeals and Their Internations.. American Academy of Advertising.
Chen, Huan, & Eric Haley (2009).  Connecting with Geneeration Y: A Qualitative Study of Advertising Preferences and Receptivity. American Academy of Advertising Annual Meeting.
Black, Kimberley (2009).  "They will bring fire/They will empty your eyes": Race, Place, and the Geographical Imagination in Narrative Accounts of the Bombing of Osage Avenue. Annual Meeting of the Association of American Geographers 2009.
Hoy, M., C. C. Childers, & M. Morrison (2009).  Come join us, come join us: An analysis of CFBA Initiative vs. Non-Initiative members in CARU cases 2000-2006. 2009 American Academy of Advertising Conference.
Yu,(Jay) H. - J., & (Anthony) H. - Y. Ahn (2009).  Comparative Content Analysis of the PSAs Dealing with Childhood Obesity and Television Food Advertising Targeting Children. 31st Annual College of Communication and Information Research Symposium.
Shinault, H. L. (2009).  Public Relations in Public Health: An Analysis of Methodologies and Topics. 31st Annual College of Communication and Information Research Symposium.
Lee, D. T. (2009).  Korean Practitioners' Managerial Perspectives on Brand Placement. 31st Annual College of Communication and Information Research Symposium.
Kim, T., & D. T. Lee (2009).  The Role of Planned Behavior and Unregulated Buying Tendecy on College Students' Credit Card Debt: Implications for Public Policy. 31st Annual College of Communication and Information Research Symposium.
Lee, D. T. (2009).  Product Placement as an Global Marketing Communication Tool: A Comparative Study of the U.S. and Korea. 31st Annual College of Communication and Information Research Symposium.
Lee, D. T., & T. Kim (2009).  Financial Services Advertising Strategy During the Economic Crisis of 2004-2008. 31st Annual College of Communication and Information Research Symposium.