Research Publications

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2010
2009
Veve, Marielle (2009).  Supporting Name Authority Control in XML Metadata: A Practical Approach at the University of Tennessee.. Library Resources & Technical Services. 53(1), 12.
Veve, Marielle (2009).  Applying the FRAD Conceptual Model to an Authority File for Manuscripts: Analysis of a Local Implementation.. Cataloging & Classification Quarterly. 47(2), 20.
Freberg, K. (2009).  Is there a time and a place for issues advertising?: A case study analyzing Heineken's ‘Give yourself a good name’ campaign.. 13th International Conference on Corporate Reputation, Brand, Identity and Competitiveness.
Freberg, K., & Michael J. Palenchar (2009).  Practitioner or Academic Approach: The Current Direction of U. S. Undergraduate Public Relations Programs. University of Tennessee College of Communication and Information 31st Annual Research Symposium.
Bates, Benjamin J. (2009).  Media Economic Theories and Value in the absence of Scarcity. (panel presentation). Association for Education in Journalism & Mass Communication.
Bates, Benjamin J. (2009).  Defining Diversity in a Digital Networked World.(panel presentation). Association for Education in Journalism & Mass Communication.
Bates, Benjamin J., & Tao Liu (2009).  A Cultural Approach to DRM Implementation in China.. Creativity and Innovation in Chinese Media conference, University of Westminster.
Freberg, K., & L. Freberg (2009).  Relationships Between Loneliness and Perceptions and Use Patterns of Social Networking Sites in University Students. 3rd International Conference on Psychology.
Lee, D. T., T. Kim, & Y. Sung (2009).  Korean Practitioners' Managerial Perspectives on Brand Placement. American Academy of Advertising Asian-Pacific Conference.
Ainley, B., K. Freberg, R. Adams, C. Enrique, & L. Freberg (2009).  Loneliness Predicts Perceptions and Use of Social Networking Sites. 2009 APS Annual Convention.
Chen, Huan, & Eric Haley (2009).  Connecting with Geneeration Y: A Qualitative Study of Advertising Preferences and Receptivity. American Academy of Advertising Annual Meeting.
Ahn,(Anthony) H. - Y. (2009).  The Persuasive Effects of Anti-Binge Drinking PSA (Public Service Advertising) on College Students' Binge Drinking: The Effectiveness of Message Sources, Message Appeals and Their Internations.. American Academy of Advertising.
Yu,(Jay) H. - J., & (Anthony) H. - Y. Ahn (2009).  Comparative Content Analysis of the PSAs Dealing with Childhood Obesity and Television Food Advertising Targeting Children. 31st Annual College of Communication and Information Research Symposium.
Shinault, H. L. (2009).  Public Relations in Public Health: An Analysis of Methodologies and Topics. 31st Annual College of Communication and Information Research Symposium.
Lee, D. T. (2009).  Korean Practitioners' Managerial Perspectives on Brand Placement. 31st Annual College of Communication and Information Research Symposium.
Kim, T., & D. T. Lee (2009).  The Role of Planned Behavior and Unregulated Buying Tendecy on College Students' Credit Card Debt: Implications for Public Policy. 31st Annual College of Communication and Information Research Symposium.
Lee, D. T. (2009).  Product Placement as an Global Marketing Communication Tool: A Comparative Study of the U.S. and Korea. 31st Annual College of Communication and Information Research Symposium.
Lee, D. T., & T. Kim (2009).  Financial Services Advertising Strategy During the Economic Crisis of 2004-2008. 31st Annual College of Communication and Information Research Symposium.
Yu,(Jay) H. - J., & (Anthony) H. - Y. Ahn (2009).  A Content Analysis of the Public Service Announcements Dealing with Children's Nutrition and Obesity-Investigating Advertising Appeals, Health Claims, and Health Intervention Techniques.. Annual AEJMC Convention.
Tenopir, C., D. King, S. Edwards, & L. Wu (2009).  Electronic journals and changes in scholarly article seeking patterns. Aslib Proceedings. 61(1), 
Bates, Benjamin J. (2009).  Framing Media Economic Policy: A Social Economics Approach.. (Albarran A., Faustino P., Santos R., Ed.).The Media as Driver of the Information Society: Economics, Management, Policies and Technologies. 559-574.
Edwards, S. (2009).  (Book Review). Annual Review of Information Science and Technology (ARIST), vol. 42.. The Serials Librarian. 57,
Van Kelegom, M. J., & J. H. Haas (2009).  Group Decisions and Computer Mediated Communication: Investigating the Effects of Communication Channel on Decision Quality, Group Effectiveness, and Group Member Satisfaction.. 2009 SSCA Conference.
Van Kelegom, M. J., & J. H. Haas (2009).  Group Decisions and Computer Mediated Communication: Investigating the Effects of Communication Channel on Decision Quality, Group Effectiveness, and Group Member Satisfaction.. 2009 SSCA Conference.
Baek, Tae Hyun, Hyunjae(Jay) Yu, & Ilwoo Ju (2009).  Following the Sexual Footsteps on Consmetic Surgery Websites.. American Academy of Advertising Annual Conference 2009.
Freberg, K., & Michael J. Palenchar (2009).  Current direction of US undergraduate programs in public relations: A pedagogical struggle.. Association for Education in Journalism and Mass Communication.
Palenchar, Michael J., & K. Fitzpatrick (2009).  Public relations front groups: An ethical perspective on anonymous speech by partisan advocates.. (Heath T., Waymer, Ed.).Rhetorical and critical approaches to public relations.. 272-289.
Heath, Robert L., Michael J. Palenchar, & H. D. H. O'Hair (2009).  Community building through communication infrastructures.. (Heath, O'HairH D H., Ed.).Handbook of risk and crisis communication. 131-153.
Tenopir, Carol, & L. Wu (2009).  Electronic Journals and Changes in Scholarly Article Seeking and Reading Patterns. Aslib Proceedings. 61(1), 5-32.
Heath, Robert L., & Michael J. Palenchar (2009).  Strategic issues management: Organizations and public policy challenges.
Palenchar, Michael J. (2009).  Historical trends in risk and crisis communication. (Heath R.L., O'HairH D H., Ed.).Handbook of risk and crisis communication. 31-53.
2008
Edwards, S. (2008).  The Influence of Academic Expectations on the Career Choices of Students Enrolled in a Library and Information Science Graduate Program.. Association for Library and Information Science Education (ALISE) Annual Conference.
Bates, Benjamin J. (2008).  Chasing Externalities in the Digital Network Economy: In Search of Nonmarket, Alternative, and Ancillary Value in Information and Media Products, Markets, and Policies.. Exploring New Media Worlds: Changing Technologies, Industries, Cultures, and Audiences in Global and Historical Context. Abstract
Bates, Benjamin J. (2008).  Transforming Information Markets: Implications of the Digital Network Economy.. ASIS&T 2008, the annual meeting of the American Society for Information Science and Technology.
Liu, Tao, & Benjamin J. Bates (2008).  From Political Risk to Grass-roots Enlightenment: Fostering Citizen Consciousness through Environmental Reporting in China.. International Association for Media and Communication Research conference.