Adv/PR Faculty Research

Calendar Year 2007

Avery, E. J. (May). Application of the theory of planned behavior to understand voting behaviors of the young electorate. Paper presented at the annual meeting of the International Communication Association, San Francisco, CA.

Avery, E. J., Kaminski, H. J., Lariscy, R. A., & Tinkham, S. (April). Advertising message and media strategies as predictors of election outcome in state legislative campaigns. Paper presented at the annual meeting of the American Academy of Advertising, Burlington, VT.

Avery, E. J., Lariscy, R. A., & Sohn, Y. J. Public relations practitioners' relationships with media and each other as moderators of excellent health information and the local public health agenda. Public Relations Journal, 1, 1-21.

Avery, E. J., Lariscy, R. A., & Sohn, Y. J. (November). Time to warn the surgeon general?: Public information officers' and journalists' perceived barriers to providing excellent health information. Paper presented at the annual meeting of the National Communication Association, Chicago, IL.

Avery, E. J., Lariscy, R. A., & Tinkham, S. (November). Impact of political advertising message sponsorship, strategy, and valence on members of the young electorate. Paper presented at the annual meeting of the National Communication Association, Chicago, IL.

Blakeman, R. Integrated marketing communication: Creative strategy from idea to implementation. Boulder, CO: Rowan & Littlefield.

Brummette, J., & Palenchar, M. J. (August). University reputations and campus health education campaigns: Managing strategic stakeholder relationships. Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Washington, DC.

Childers, C. C. (April). Behavior really does matter: An investigation of the impact of spokescharacter behavior on children's purchase influence of food and beverage products. Paper presented at the annual meeting of the American Academy of Advertising, Burlington, VT.

Childers, C. C. (May). Do looks matter? Paper presented at the annual meeting of the International Communication Association, San Francisco, CA.

Childers, C. C. (August). Food for thought: The role of nutritional information on children's purchase influence of food products. Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Washington, DC.

Christy, T., & Haley, E. (April). The influence of context on college students' perceptions of advertising offensiveness. Paper presented at the annual meeting of the American Academy of Advertising, Burlington, VT.

Clark, N., Levine, K., & Haygood, D. M. (August). Too late to make it right? Country music, patriotism, and the Dixie Chicks. Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Washington, DC.

Fall, L. T. Examining the east Tennessee vacation traveler. Department of Tennessee Tourist Development, Knoxville, TN.

Fall, L. T. (October). Andragogy comes to life: Examining adult student satisfaction of a three-weekend accelerated format. Paper presented at the Lilly Conference on College and University Teaching and Learning, Traverse City, MI.

Fall, L. T., & Hughes, J. (August). Knowledge is power: Examining how general public relations education influences non-major graduate students' attitudes about our profession. Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Washington, DC.

Furr, L., Bonn, M. A., & Fall, L. T. (June). Generational travelers: A behavioral analysis of tourists by specific age groups. Paper presented at the annual meeting of the Travel and Tourism Research Association, Conference Proceedings, Las Vegas, NV.

Haley, E., & Blakeman, R. (August). Advertising educators' advice about guest speakers: Making the most of visits by ad professionals. Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Washington, DC.

Haley, E., Morrison, M., & Taylor, R. (August). Excellent account planning: What award winning planning cases tell us about planning's utility in advertising. Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Washington, DC.

Haygood, D. M. A status report on podcast advertising. Journal of Advertising Research, 47(4), 518-523.

Haygood, D. M. (August). Rosser Reeves versus David Ogilvy and their ‘competing" advertising philosophies: The real story. Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Washington, DC.

Heath, R. L., Palenchar, M. J., Proutheau, S., & Hocke, T. Nature, crisis, risk, science, and society: What is our ethical responsibility? Environmental Communication: A Journal of Nature and Culture, 1(1), 34-48.

Hovland, R., Wolburg, J., & Haley, E. Readings in advertising, society and consumer culture. Armonk, NY: M. E. Sharpe.

Hovland, R., Wright, E., McMahan, C., Shoop, T., Lee, G., Hwang, J. S., & Kim, J. (April). Gender role portrayals in mainstream and minority magazine advertisements. Paper presented at the annual meeting of the American Academy of Advertising, Burlington, VT.

Hoy, M. G. (January). Clear and conspicuous disclosures: What negative options marketers can learn from banner ads. Paper presented at the Federal Trade Commission Negative Options Marketing Workshop, Washington, DC. Hoy, M. G., &

Lwin, M. O. Disclosures exposed: Banner ad disclosure adherence to FTC guidance in the top 100 U.S. websites. Journal of Consumer Affairs, 41(2), 285-325.Hoy, M. G., & Phelps, J. (2007, May). Prescription for privacy and security concerns: A comparison of health-related and non-health-related web sites in the Top 100 NPOs. Paper presented at the annual meeting of the American Marketing Association's Marketing and Public Policy Conference, Washington, DC.

Kim, S., & Haley, E. (May/June). The lingering ideologies of the Korean War conflict. Paper presented at the annual meeting of the American Academy of Advertising's Asia-Pacific Conference, Seoul, Korea.

Kim, S., & Haley, E. (August). Value congruency effects of advertising on attitude and behavioral intentions. Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Washington, DC.

Kim, S., Koo, G. Y., & Haley, E. (April). Different roles of advertising involvement in corporate advertising: A path analysis of the relationship between involvement types and attitude/behavioral intentions. Paper presented at the annual meeting of the American Academy of Advertising, Washington, DC.

Kim, S., Rader, S., & Haley, E. (August). Assessing dominant corporate communication strategies on fortune 100 company web sites: Corporate ability versus corporate social responsibility focus. Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Washington, DC.

Kim, S., & White, C. (November). How Korean female public relations practitioners' perception of Confucian values affects professional experiences. Paper presented at the annual meeting of the National Communication Association, Chicago, IL.

Lariscy, R. A., Avery, E. A., & Sohn, Y. (March). Relationships between public information officers and health journalists and barriers to excellent health stories. Paper presented at the annual meeting of the International Public Relations Research Conference, Miami, FL. TOP THREE PAPER.

Lee, Y. J., & Haley, E. (April). The role of organizational perceptions, perceived consumer effectiveness and self-efficacy in advocacy advertising effectiveness. Paper presented at the annual meeting of the American Academy of Advertising, Burlington, VT.

Lwin, M. O., & Hoy, M. G. (December). A comparative perspective of online disclosure presentation from web sites in the United States and Singapore. Paper presented at the annual meeting of the Cross-Cultural Research Conference, Honolulu, HI.

McMillan, S. J. Internet Advertising: One Face or Many? In D. W. Schumann & E. Thorson (Eds.), Internet Advertising: Theory and Research (2nd ed., pp. 15-35). Mahwah, NJ: Erlbaum.

McMillan, S. J., Avery, E. J., & Macias, W. (August). From have nots to watch dogs: Understanding the realities of senior citizens' use of the internet for health information. Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Washington, DC.

McMillan, S. J., Haley, E., Zollman-Huggler, P., Avery, E. J., Winchenbach, M. G., & Bell, J. L. Breast health education for working women in Appalachia: Insights from focus group research. Cancer Control Journal, 14(3), 265-276.

McMillan, S. J., & Hoy, M. G. (May). Standards of interactivity on health-related web sites: Identifying current practice in multiple web domains. Paper presented at the annual meeting of the American Marketing Association's Marketing and Public Policy Conference, Washington, DC.

McMillan, S. J., Hoy, M. G., Kim, J., & McMahan, C. (April). A tool to clear interactive deadwood: Coding interactivity at health-related web sites. Paper presented at the annual meeting of the American Academy of Advertising, Burlington, VT.

McMillan, S. J., & Macias, W. (October). My granny Googles better than yours: Factors influencing differences in how older Americans use the internet for health communication and information. Paper presented at the annual meeting of the Association of Internet Researchers, Vancouver, Canada.

Morrison, M., Krugman, D. M., & Park, P. Under the radar? Smokeless tobacco advertising in magazines with substantial youth readership. American Journal of Public Health, AJPH published June 28, 2007, 10.2105/AJPH.2006.092775 (published as a "First Look" article in June, 2007; will appear in print version March, 2008).

Punyapiroje, C., & Morrison, M. Behind the smile: Reading cultural values in Thai television commercials. Asian Journal of Communication, 17(3), 318-336. Punyapiroje, C., & Morrison, M. (2007). Analyzing cultural values in Thai print advertisements. In C. R. Taylor, D. H. Lee, R. King & C. Yoo (Eds.), Proceedings of the American Academy of Advertising's Asia-Pacific Conference: Vol 37 (CD ROM, no pages).

Palenchar, M. J. (May). Global issues start at community levels: Using ethnography as a means for observing and understanding socially constructed risk roles and risk perceptions. Paper presented at the annual meeting of the International Communication Association, San Francisco, CA.

Palenchar, M. J. (November). Risk communication and community right to know. Paper presented at the annual meeting of the National Communication Association, Chicago, IL. TOP THREE PAPER.

Palenchar, M. J., & Heath, R. L. Strategic risk communication: Adding value to society. Public Relations Review, 33, 120-129. Palenchar, M. J., & Heath, R. L. (2007, June). Innovative risk communication strategies: Building resilient relationships and reputations with community stakeholders. Paper presented at the annual meeting of the International Conference on Corporate Reputation, Brand, Identity and Competitiveness, Oslo, Norway.

Palenchar, M. J., & Wright, E. (March). Crisis and risk communication: A meta-analysis of symbiotic research streams. Paper presented at the annual meeting of the International Public Relations Research Conference, Miami, FL.

Palenchar, M. J., & Wright, E. (May). Media narrative frames of industrial chemical accidents: News sources, risk characters and advocated plots. Paper presented at the annual meeting of the International Communication Association, San Francisco, CA.

Randall, E., & Fall, L. T. (August). Strengthening internal relations among the United States army national guard soldiers: Testing predictors of employee satisfaction. Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Washington, DC.

Rumsey, G. G., & White, C. (August). Strategic corporate philanthropic relationships: Nonprofits' perceptions of benefits and corporate motives. Paper presented at the annual meeting of the Association for Journalism and Mass Communication, Washington, DC.

Saylor, B., & White, C. (March). Consumers' perceptions of green cause-related marketing. Paper presented at the annual meeting of the International Public Relations Research Conference, Miami, FL.

Taylor, R. E. (April). Beef: It's what your government wants you to have for dinner. Paper presented at the annual meeting of the American Academy of Advertising, Burlington, VT.

Vanc, A., & Avery, E. J. (November). Videostyle analysis of music and its relationships with sponsorship and valence in the 2006 Tennessee senate race advertising. Paper presented at annual meeting of the National Communication Association, Chicago, IL.