Adv/PR Faculty Research

Berman M, Blakeman R. The Brains Behind Great Ad Campaigns: Copywriters and Art Directors....How Do They Come Up With This Stuff?. . Rowman & Littlefield; 2009.
Fall LT, Epkins H. The USA Extends the Welcome Mat for International Travelers: A Case Study of Post-9/11 Public Relations Campaign Strategies Inside America’s Travel Industry. . In: Morgan M, editor. A Day that Changed Everything. New York: Palgrave MacMillan; 2009.
Fall LT. Examining visitor information sources for planning pleasure travel: A pilot study. . In: Oglesby R, Adams M, editors. Business Research Yearbook. Vol 16. Beltsville, Maryland: International Graphics; 2009. p. 25-31.
Chen H, Haley E. Connecting with Geneeration Y: A Qualitative Study of Advertising Preferences and Receptivity. . In: American Academy of Advertising Annual Meeting. Cincinnati, OH; 2009.
Ruihley BJ, Fall LT. Public Relations in Collegiate Athletics: An Examination of Athletic Directors’ Perceptions of Public Relations Roles. . In: College Sport Research Institute Scholarly Conference. Chapel Hill, NC; 2009.
Fall LT. Communicating USA’s Image Overseas: Ethical, Relational and Cultural Considerations. . In: AEJMC. Boston; 2009.
Fall LT. Online Inflections: Measuring Learning Outcomes among Adult Learners via Reflection Techniques . . In: Lilly Conference on College & University Teaching and Learning. Traverse City, MI; 2009.
Fall LT, Hughes J. Reflections of Perceptions: Measuring the Effects Public Relations Education. . Public Relations Journal. 2009;3 (2).
Blakeman R. The Bare Bones Introduction to Integrated Marketing Communication. . Rowman & Littlefield; 2008.
Fall LT. Spin and Double-Speak. . In: The International Encyclopedia of Communication. Thousand Oaks, CA: Sage Publications; 2008.
Fall LT, Lee TJ. Adoption of Participatory Adult Learning Theories in an Online Graduate Public Relations Management Course: Using Reflection Techniques to Assess Learning Outcomes. . In: Public Relations Society of America International Conference . Chicago; 2008.
Haley E, Taylor RE, Morrison M. How Advertising Creatives Define Effective Account Planning. . In: American Academy of Advertising. San Mateo, CA; 2008.
Haley E, Taylor RE, Morrison M. How Advertising Creatives Define Effective Account Planning. . In: American Academy of Advertising. San Mateo, CA; 2008.
Taylor RE, Mendizgall T. An Overview of Advertising Self-Regulation in Germany. . In: American Academy of Advertising. San Mateo, CA; 2008.
Haley E, Taylor RE, Morrison M. How Advertising Creatives Define Effective Account Planning. . In: American Academy of Advertising. San Mateo, CA; 2008.
Lee Y-, Kim S, Haley E. Media Framing in Corporate Social Responsibility: A Korea US Comparative Study. . In: ICA. Montreal Canada; 2008.
Lee Y, Kim S, Haley E. Cultural Differences of Corporate Social Responsibility: A Korea-US Comparative Study. . In: 2008 International Communication Associations (ICA) Conference.; 2008.
Fall LT. Using Public Relations Segmentation for Audience Analysis: Examining Generational Cohorts as Differentiators in the Travel Industry . . In: Southeast Travel & Tourism Research Association. Ashville, NC; 2008.
Blakeman R. Joined at the Adversarial Hip: Understanding the Relationship Between Account Service and Creative. . In: AAA Conference. San Mateo, California; 2008.
Vanc AM, Hovland R. Perceived Gender Preference and Physical Attractiveness, for Corporate Public Communicators in Romania.. . In: International Communication Association. Montreal, Canada; 2008.
Fall LT. Confronting the “Hush-Hush” of Online Doctoral Programs: Discussing an Escalating 21st Century Paradigm. . In: AEJMC. Chicago; 2008.
Avery EJ, Kim S. Preparing for Pandemic while Managing Uncertainty:An Analysis of the Construction of Fear and Uncertainty in Press Releases of Major Health Agencies. . In: International Communication Association. Montreal; 2008.
McMillan SJ, Avery EJ, Macias W. From Have Nots to Watch Dogs: Understanding Internet Health Communication Behaviors of Online Senior Citizens. . Information Communication and Society. 2008;11(5):652-74.
Haley E, Blakeman R. Lessons from Ad Educators' Experiences with Guest Speakers. . Journal of Advertising Education. 2008;12 (2).
Haley E, Blakeman R. Lessons from Ad Educators' Experiences with Guest Speakers. . Journal of Advertising Education. 2008;12 (2).
Macias W, McMillan SJ. The return of the house call: The role of internet-based interactivity in bringing health information home to older adults. . Health Communication. 2008;23:1-11.
McMillan SJ, Avery EJ, Macias W. From Have Nots to Watch Dogs: Understanding Internet Health Communication Behaviors of Online Senior Citizens. . Information Communication and Society. 2008;11(5):652-74.
Hovland R, Wolburg J, Haley E. Readings in Advertising, Communication and Consumer Culture. . M.E. Sharpe; 2007.
Hovland R, Wolburg J, Haley E. Readings in Advertising, Communication and Consumer Culture. . M.E. Sharpe; 2007.
Blakeman R. Integrated marketing Communication: Creative Strategy from Idea to Implementation.. . Rowman & Littlefield; 2007.

Advertising and Public Relations Contact

Dr. Ron Taylor, Director
School of Advertising and Public Relations
476 Communications Building
University of Tennessee
Knoxville, TN 37996-0343