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Haley, Kim publish in Journal of Advertising
Submitted by Adam Kennedy on September 17, 2009 - 12:15pm
Eric Haley, professor, and Sora Kim (Ph.D. ’08), assistant professor of public relations at DePaul University, published “Comparison of Paths from Consumer Involvement Types to Ad Responses between Corporate Advertising and Product Advertising,” in the most recent issue of the Journal of Advertising.
Source: Inside CCI - The newsletter for College of Communication and Information faculty, staff, and students. Available online at http://www.cci.utk.edu/insideCCI.
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